If you’re new to the world of online stores, you might just be in luck. Starting a store from the ground up, although it may seem stressful, is actually a lot easier when armed with the proper tools. One of the most powerful tools currently available to business owners hoping to tap into the eCommerce space is eCommerce website builders. Let’s talk for a minute about what they are.
These online store builders are similar to traditional website builders but designed with a number of specific eCommerce-centric features that enable store owners to sell their product to a more global market.
The platforms typically use a drag-and-drop-style editor and drastically reduce the stress involved in moving your store online. The key is, however, finding a quality builder. You will know when you locate the perfect online store builder, as it will give you access to some or all these five key features:
- Informative Product Descriptions
- Secure Payment Options
- Product Reviews
- Guest Checkout
- A Mobile Site
Now that you know what to look out for, let’s talk about how to choose an online store builder, and the features to be on the lookout for.
Informative Product Descriptions
Since customers rely heavily on product descriptions on online stores, it is important to have concise and informative descriptions written. You should also edit every available field in your product description, as this can assist when an advanced search is performed in your store.
What I mean is, think like a customer when designing your site and planning its contents. Ask yourself key questions that someone wanting to make a purchase would ask in order to ensure the product page they’re visiting is where they would like to spend their money.
Making a sale could be the difference between having a clearly-written product description and one that is simply all over the place and incomprehensible.
As you write product descriptions, think to yourself, if I were to buy my products, what questions would I ask before purchasing? You should then, list the questions and begin formulating articulate answers to them. Potential questions may include:
- Is there a size guide available to help customers understand the size of their purchase?
- Is there a discount or rebate code available?
- What is included in the purchase price?
- Where is the product shipping from?
- What is the quality of the product?
- Are there reviews available?
- What is the return policy?
- Is the website secure?
These are all important questions that should be answered in product descriptions to provide the most amount of information for potential customers. This seemingly small element can also assist in terms of SEO.
Secure Payment Options
If you’ve chosen an online store builder that accepts credit card payments, chances are, it processes payments through its own native payment processing system or through secure payment gateways like PayPal or Stripe. Other forms of secure pay include:
- Cryptocurrency Payments
- Google Pay
- Amazon Pay
- Apple Pay
A characteristic of a sophisticated payment gateway is that it should also accept most or all major credit cards, and the online store builder you choose should proudly display a message that secure payments are accepted.
In some cases, this is a feature that you can turn off and on, although I highly recommend keeping it on to let customers know that you take their security seriously. With each method of payment you accept, you should be aware there may be processing fees. It is best to check for applicable fees associated with payment processing, and weigh up the features when choosing a payment processor.
If you are selling a quality product that you believe in and have consistently received great customer feedback — there is value in including real customer reviews on your online store.
Not to mention, if potential customers see good or even fair product reviews, the chances of them making a purchase will increase. Depending on the online store builder you choose, you can actually enable/disable this feature.
Have you ever been to an awesome website with great products but simply can’t make a purchase without going through the time-consuming and annoying process of creating an account?
Enable the option to ‘Checkout as Guest’ and increase online sales conversions. This removes one level of complexity from the online purchase process. In many cases, customers are skeptical when making online purchases unless they’ve gone through all of the motions, like checking your store for reviews, reading off-site reviews and checking for secure payment options.
Mobile Responsive Capabilities
Online store builders like WixStores offer the option to edit the mobile version of your site. There’s nothing else more annoying than having to zoom in while using your mobile device, as it takes away from the mobile eCommerce experience altogether.
You should be able to edit elements such as the background, scrolling, hidden elements and the overall page layout. This is of course if your site is not already mobile responsive.
A number of online store builders actually come with access to dozens of mobile responsive templates and require no editing to your mobile site, whatsoever. Having a mobile site actually ensures a seamless experience for shoppers on the device they spend most of their time with.
Deciding to take your business online is a big step in potentially increasing revenue, qualified leads and other important conversion metrics. So, take the time when deciding on a great builder and ensure that it includes most, if not all of the features listed above.
This will help contribute to an overall better shopping experience for current and future customers.
About the Author: Marc Dane is the SEO & Content Manager at WebCreate.io – a knowledge hub for small business owners looking to build a presence online. The site offers website builder reviews and comparisons, guides for building a website and resources on related tools, platforms and more.
7 Common Reasons Why WordPress Websites Get Hacked
If there is one content management system (CMS) that’s credited for revolutionizing the modern web, it’s WordPress. Thanks to this revolutionary software, making any type of website is not difficult today. Its flexibility and ease of use make it so popular that WordPress powers as…
Manage Endpoint Security With Cloud-Based Action 1
Meet a free Cloud-based endpoint security and patch management solution from Action1 (www.action1.com). This top-ranking solution facilitates network discovery, enables you to find installed software and orchestrate software updates across all your endpoints regardless of their location. With many tools over there, you might be…
Private Practice: Crucial Services Your Startup Needs
Medical professionals around the world dream of having their own private practice. It allows more freedom for dictating your own schedule but it does come with its own set of challenges and while many are similar to those most startups face, starting a business in…
How To Keep Your Personal Information Anonymous And Secure While Using A Web Browser
Browsing the web or checking Facebook a few times a day has recently become something natural as breathing and eating. People wake up, immediately reaching for their phones to be up to date. Is it already an addiction to the Internet? Of course, it depends…
How To Stay More Secure When Using Kubernetes
Kubernetes is an open-source system for automating deployment of new apps and software, and is becoming increasingly popular due to its utility in going back to previous versions. But while lots of developers are excited to take advantage of the benefits and convenience offered by…
- 3D Printing
- App Dev
- Artificial Intelligence
- Arts and Entertainment
- Big Data
- Blockchain Tech
- Business Technology
- Car Technology
- Cloud Computing
- Cloud Storage
- Computer and Technology
- Conference Calling
- Coupons and Deals
- Cyber Security
- Dark Left 1
- Data Center
- Data Recovery
- Digital Arena
- Digital Marketing
- Edu Tech
- Email Marketing
- Google Glass
- Guides and Tutorials
- Health and Fitness
- Home Appliance
- Home Improvement
- Home Security
- Internet and Businesses Online
- Internet Marketing
- IT Careers
- Mobile Apps
- Mobile Security
- New Tech
- Online Shopping
- Project Management
- Reference and Education
- Reputation Management
- Sales & Marketing
- Self Improvement
- Shopping and Product reviews
- Small Business
- Social Media
- Tech Trends
- Technical Support
- Technology in Education
- Tips & Tricks
- Tips And Tricks
- Video Conferencing
- Virtual Reality
- Wearable Technology
- Web Design
- Web Development
- Web Hosting
Price Index: A Key Metric For Measuring Your Competitiveness
Every business involves competition. Your competitiveness is what makes you survive. If your products meet demand requirements in terms of price, quantity, and quality, you are sure to succeed. To stay relevant in the business space, you have to review your price regularly. To improve…
To Be An Effective CEO, I Had To First Learn The Basics To Marketing
People might think that the hardest part of launching your own business is having the courage to do it. While that’s definitely something that challenges you, especially first-time founders like myself, it’s nothing in comparison to the next step you must take: figuring out how…
Online Security Tips You Might Not Know About
Technology is now playing a major role in our daily lives. From how we work to how we spend our leisure time; it is central to us all now. Of course, a tech advance that has transformed our lives the most is the internet. While…
Here’s How Proxies Can Aid Email Protection
Are you concerned about your email protection measures? If that is the case, then this is for you. It all began in November 2014 with leaked emails from Sony Movie Pictures. After this leakage of emails went viral all over the world, people, organizations and…
3 Ways to Prepare For Cyber Security Risks That Employees Must Know
In a world where everything is much easier to do via mobile, app, or device, technology is not going to slow down. We’re all guilty of potentially owning more than one device, whether that is our personal phones, work phones, tablets or fitness trackers. All…
Non-Negotiable Elements For Your Business IT Security Plan
In 2019, having a business IT security plan is more important than ever. An IT security plan is the first line of defense you have for protecting your business – and your clients – against cybercriminals. Cybercriminals include hackers, who frequently obtain personal information with…