Whether you are a business owner or just want to stay up to date regarding digital trends, it’s essential to stay informed about the most innovative technologies that will reshape numerous industries in 2022. It’s undeniable that digitalization is what helps businesses succeed today.

Numerous companies are gradually adopting new digital trends, from startups to large corporations, to succeed in 2022 and beyond. Digital trends such as data analytics or AI technologies enable companies to save time, attract new customers, be more productive and automate processes.

Such technologies are expected to grow more and more in the coming years. This blog post looks at five emerging digital trends that everyone should be aware of in 2022.

  • Data analytics for businesses

The first digital trend we will explore is data and, in particular, data analytics. Companies are using data analytics in a variety of ways. Data analytics is simply the best way to ensure that professionals evaluate essential aspects of their business, such as marketing strategies, services, products, or even employees.

For that to be clear, let us look at an example. Say you are trying to find the best way to play roulette online or locate a casino bonus for example. You look at the various options available and finally find a trustworthy casino. In this case, there is a lot of data related to you as a customer that online casinos use to make the gaming experience more realistic and expand their audience. The data held includes demographics and age groups, customer preferences, cyber security, etc.

It becomes clear that data analytics is a digital trend that shouldn’t be underestimated. It’s essential for two reasons: it helps companies tailor their products/services to their target audience and ultimately helps improve the overall customer experience. And we can safely say that the same is true for almost any industry with a solid online presence.

  • Artificial Intelligence and automation

You probably already know what artificial intelligence is all about. In a few words, AI is a technology that enables a computer (or robot) to perform tasks that traditionally require human intelligence.

AI has been at the forefront of digital trends for several years now, and for a good reason. The only thing we have to say about this is that 7% of the businesses in the world don’t use AI. The possibilities of AI technology are simply endless. 

This percentage will likely continue to rise for one simple reason. AI allows businesses to be more efficient in security, customer interaction, marketing, and more. With the help of AI, companies can automate hiring processes, create chatbots, or generate valuable content. And all that, in just a few minutes.

If you think about it, we have not even fully explored the possibilities of AI yet. That’s why AI is expected to remain one of the most important digital trends in the coming years.

  • AR and VR technologies

Before we get into why AR and VR made it onto this list, let’s start by analyzing a fascinating fact: More than 40% of marketers plan to invest more in AR and VR technologies soon. Companies are already using augmented reality and virtual reality to increase sales and attract more customers.

In recent years, marketers have combined these technologies with AI for numerous purposes: from education and product prototyping to developing innovative games, AR and VR have already transformed (and arguably improved) numerous industries. It only remains to be seen how these technologies will be applied in other areas of our daily lives.   

  • Remote work technologies

During the last few years, the number of teleworkers has increased worldwide. In parallel, businesses utilize numerous remote work technologies to improve the efficiency of their remote workers. Multiple platforms and apps have been developed for this purpose.

Nothing is left untouched by this digital trend, from virtual workspaces and collaboration tools like Zoom and Skype to whiteboard platforms and cloud technologies for data storage.

With millions of remote workers worldwide, such apps and platforms are regularly updated and optimized to meet the needs of employers and employees and create a much friendlier digital work environment. 

  • Robotic process automation – RPA software

Last but certainly not least, we come across a relatively new digital trend: robotic process automation, or RPA. Although the definition of RPA reminds us of that of AI, RPA has other benefits, especially for businesses.

Companies can now automate processes and repetitive tasks through digital robotic systems and software. This automation improves employee satisfaction and productivity, as well as customer loyalty.

Of course, as with most innovative technologies, RPA threatens specific jobs. But at the same time, new opportunities and jobs are opening up (RPA developers, RPA analysts, and so on).