According to the United Nations, internet access is a basic human right. It has become embedded in how we work, play, and learn that it now plays such a crucial part of our lifestyle. This is the case in the business to consumer (B2C) environment, what more in the business to business (B2B). Even more that technology and access to connectivity cannot be compromised with mediocre connection.

Fibre, Addressing Demands

Fibre Optic is the gold standard in business and residential connectivity. Technically speaking, its use of light to transmit data have a higher frequency and capacity compared to using electricity. What’s more, is that the fibre-optic cables used that are made from glass or plastic are not susceptible to electromagnetic interferences unlike in metal cables. When interferences such as electromagnetic and energy loss are lessened if not eliminated, data flows without degradation. That is to say, that fibre-optic cables handle these communication transmission limiters better than any other mode.

How does this translate to business? Back in the day when internet connectivity was mainly used to send emails, copper cables or ADSL would have sufficed. However, with so many demands complicated technologies, ultrafast broadband seems the most logical business move. How so?

As technology advances and human behaviour remain erratic, businesses need more stability when it comes to providing reliable service to customers. Other than that, the root of all demands come from a number of trends surfacing in the last couple of years at a faster rate.

1) Social Media as part of a strategy to keep businesses relevant.The need to be a part of a group, a gathering, an idea and the need to be interconnected is an innate behaviour. In this century, this just got translated into social media, but the objective is the same – to stay connected with other people. Moreover, we are in an era of customer-centricity, where products and services are dictated by customers rather than the other way around. A business ceases to be relevant or needed if it does not find a way to connect to its customers and vice versa.

2) Proliferation of Video. Video is expected to claim 80% of all web traffic by 2019. Imagine the bandwidth needed to address that projection! Furthermore, 59% of decision-makers would rather watch a video than read a blog or article. The opportunity is too great to ignore.

3) Cloud Computing is the operations norm.Whether you are a small business or a multinational business, Cloud Computing is a strategy that cannot be ignored. Its huge savings taken out of capital expenditure is just one of the enticing reasons why businesses are moving into the cloud. However, a cloud platform needs a reliable bandwidth for it to work. Without a stable connection, it’s a problem more than a solution.

4) Ubiquity, multi-platform business operations.Many would think that Cloud Computing was an ambitious move given the challenges on implementation and changes in mindset. But as demands come faster, businesses need a better way to increase revenue, so bottomline has a positive impact. Sales need to be more agile with better tools and availability of these tools whenever, wherever they are.

5) Internet of Things is here.The Internet of Things is more than just the collection of cool technology, but a way of life. Internet connectivity is on top of this enablement. Without it, businesses soon will not be able to provide their services following this lifestyle change.

Businesses in Fibre

Businesses must make a decision to choose reliability and stability. That can come from a number of things, but so do challenges. The last thing that you want to deal with is an unreliable connectivity when you have all the right technologies and equipment in place. Present and future, fibre connectivity addresses the demands posted in today’s business environment.