For about 30 years, high fashion is believed to have made some temporary forays into the gaming culture, thereby hardly concerned about showing any interest in understanding new trends and technologies. But as far as the present case and scenario are concerned, video games are just more than something to play only to pass the time. Now, the games are the places where you can hang out; games are now the new shopping malls, the new catwalks.
According to CyberGhost’s blog post, once the big tech tries to get their way and build a heavily monetized space, it will be a pathbreaking exercise wherein the future of both the games and fashion gets stitched together forever.
Reasons for the Fusion of Fashion Houses and Gaming Experience
The relationship between video gaming and fashion houses can be traced back to the era of video gaming inception, but the relationship was just nominal. However, things changed as the video games evolved over a period of time. The testimony to this fact is the out-and-open display of avatars on different brands. Both gaming and fashion, in a sense, realized the importance of each other for the overall growth of either.
There are several reasons why fashion houses turning to gaming experiences. Given below are some enlisted.
1. To Reach the Unreached Audience
The gaming audience is one such audience that never shies away to express themselves. They take the gaming and its avatars as their identity. Gaming audiences proudly use the avatars and the costumes used by their favorite character in video games.
Going by the latest figure, there are still billions all around the world that play video games for an hour or more in a week, which, therefore, forms a significant number. The brands conscious of these mind-blowing figures can hardly think of letting the opportunity reach this audience and cater to them for their own financial benefits that will ultimately lead to the growth and popularity of the company and brand as well.
2. Wide Acceptability
The popularity and the wider acceptability of the characters and the avatars of the video games became a pull factor for the fashion industry to turn to the video gaming experience. Since the influence of the gaming industry can’t be let go, companies and brands tried to make efforts to catch up to the gaming industry.
3. Financial Expansion
Monetary benefits and financial gain are the primary reasons for setting up any industry, whether fashion or gaming. So, delving into the gaming industry by the fashion industry can’t be bereft of the financial and monetary prospects being kept in consideration. So, ticking certain areas and cherry-picking can not be undermined in the fashion industry turning to the video gaming industry.
Conclusion
The relationship between video gaming and fashion has been there for ages now. However, the dynamics and the nature of the relationship kept on changing with the changing times and circumstances due to the advent of science and technology. The present relationship has reached a level where both go hand in hand and contribute to the growth and development of each other.
