Foreign Business Programs
We are often asked whether it is necessary to get involved in foreign business programs and what advantages they give? Our answer is always positive, “of course, yes.” Firstly, this is because such programs represent one of the channels for diversifying your business and provide the opportunity to obtain new customers. The market of Europe (Germany, Austria, France) and Switzerland is much larger than the market of any other single country, and the buyers of these countries are more solvent.
Secondly, Europe has witnessed a tendency to replace Chinese goods with those from other countries.
It is because in some segments, new market players are already competing with China, and the quality of their goods is higher. It is especially true for the light industry, food products, and finished goods. Moreover, many enterprises that produce finished food products are already applying the European food safety system, HACCP, which allows manufacturers from other countries to compete with European companies.
European Markets
Why should entrepreneurs be interested in European markets? First, suppose a producer has wholly entered the markets of Europe and Switzerland with an export strategy tailored according to the technical norms, regulations, and standards used there. In that case, he gets access to all markets of the world. Second, providing a manufacturer offers his products at a competitive price and can freely enter the European market. Consequently, he can freely get to the markets of the USA, Canada, and other non-European countries.
However, entrepreneurs are incredibly passive about entering new markets, saying it can be rather complex and expensive. But we should realize that gradually we will have to switch to EU technical standards when entering new markets. It is necessary to undertake this step as soon as possible because the manufacturer who does it first will better compete with the producers of the same products. Special programs have been enacted to ease the financial expenses. These programs imply that the European side will partially cover the producer’s costs.
For example, an Austrian program involves subsidizing the producers by 50%. In addition, the Austrian side helps find partners in Austria, Germany, and Switzerland (DACH countries), establish contacts and prepare meetings with potential partners. The entrepreneur only has to pay for the work of an expert who will help create an export strategy, study the peculiarities of European legislation, and export nuances. The main point lies in the risk of getting regular customers who will consistently make orders to the entrepreneur. It is crucial because one-time deliveries, as a rule, give neither a significant effect nor a high profit, but the costs may be rather high.
Marketing for the Company
Marketing is obligatory for the company’s successful operation in international markets. Digital Marketing tools like Pay Per Click Advertising, Google Ads, and International SEO Services for Global Customers can be very effective.
Paid Advertising
SEO Paid Advertising as a Digital Marketing instrument means using paid advertisements by the company to communicate information about its products to the customers. It is a powerful solution to promote products to foreign markets. At the same time, advertisers should clearly define advertising goals and decide whether they will conduct a standard advertising campaign or will opt for a localized one.
Conclusion
And last but not least is the necessity to comply with European standards and produce quality products. This demand will ensure success both in the European and other markets. Even though entering the European market may seem more complicated than entering traditional markets, many companies have already found their European niches. The main thing in this way is your desire, commitment, ability to get on terms with the representatives of different cultures, and high business reputation.
