If you have a website and are exploring your digital marketing strategy, you’ve probably considered SEO packages in London. You’ve probably tried to decide if it’s worth it to work with a company or do it yourself. Sure, you can do SEO for yourself. It takes research, practice, and a bit of luck, coupled with determination and dedication. Anyone can do it if they try, but is that where you want to spend your time? There’s no question that a digital marketing strategy and online presence is imperative in running a successful business. Over 90% of consumers search online before making a purchase. 

SEO simply stands for search engine optimization. It means the process of improving your site by increasing its visibility over the internet. With better visibility for your website or pages in search results, you are more likely to get attention from prospective and existing customers. 

For any small business or a marketing manager working on making their organization more visible, the most effective way to increase visibility to your brand and build contacts, leads, and revenues is SEO.

This is where different  SEO packages come in. Establishing your presence on Google is not about putting up a website. With over 250 ranking factors that Google considers before you get the number 1 position. 

It is definitely possible for you to get your site ranked, but that is not the best use of your time! After all, you are running a business. SEO takes time, effort, and persistent effort that. Before you purchase an SEO package from any SEO company, you need to do a little research on your own. Ask the right questions of yourself and your provider, to ensure the SEO company and package are a good fit for your needs. 

  • Is your business local or national?
  • Some of the common customer personas?
  • Marketing budget per month?
  • What do customers search online?

Once you established your needs and wants, consider some basic ranking factors. There are over 250 ranking factors Google is taking into consideration. Those can be filtered into a handful of larger buckets. These buckets include technical SEO and high-quality content. Besides all this,  you also need Authoritative backlinking along with a good user experience. These are the core elements that will help your website’s relevance in different search engines. Unless you have the time to dedicate to SEO, you’re not going to see positive results. That’s why SEO companies exist. Not only have they experienced professionals, but they are also solely dedicated to getting your small business website to the top pages of Google. 

If the thought of figuring all this out on your own is daunting, you’ll want to consider an SEO package. There are many benefits to using an SEO packages with a company in the UK. First, it eliminates the need for you to learn the tasks or having to train someone else to do it. The only way you’ll continue to work with an SEO company is if they get results. So, as long as you do your research and hire a reputable company, you’re likely to save money in the long run by taking this approach. Packages range from small to large and can be tailored depending on your needs. Here are some elements to various packages. 

Basic: 

  • Focused on Ranking Regionally
  • Keyword Research.
  • Analytics setup and configuration
  • Monthly strategy meetings
  • Title tag and meta tag creation
  • Technical SEO 
  • Internal link building 
  • Content editing and optimisation
  • Basic on-site optimisation
  • Offsite link building
  • Lead generation 
  • Monthly reporting

Enhanced(basic services plus some deeper offerings): 

  • eCommerce or lead generation focused
  • Monthly custom reporting
  • Personalised review calls
  • Conversion optimisation
  • AB/variation testing
  • Heat map/usability reports
  • Press release management
  • Duplicate content strategy
  • Sales funnel tracking 

While specific services will vary, this is just some of what you can expect when hiring an SEO company and purchasing an SEO package in the UK.