Do you find that your social media posts are failing to make the grade? Do your videos only secure a handful of views? Are you treating all social media channels in the same way? If you are having problems making an impact with your posts, then we may be able to help you and your projects go viral. 

Creating a successful social media video is far more complicated than you might think. The sheer size of the market, and the number of users gorging on content, means that your work can be lost in the flood.

If you want to make an engaging video, then there are, of course, a number of factors to take into account in terms of the nature and story behind the video you choose to make, then there are technical aspects you should consider that will help make the production of the video itself more professional and fit for purpose.

Plan Your Project, Don’t Produce it ‘On the Fly’

No doubt your social media channel is geared to a specific field. Maybe your channel concentrates on reviews of products; perhaps it’s more documentary-based or could be a down-to-earth, simple video podcast. 

Whatever your market, don’t point and shoot. Be aware of what you are planning to cover in your video and shoot it accordingly. Don’t try to wing it, as in 2021, the social media audience, on whatever channel you use, is very picky. Individuals digest hours of content on their devices every day. You need to stand out from the crowd, and an unplanned and unprofessional product will simply not be viewed. 

Framing and Orientation

In 2021 it’s best to shoot square videos and not landscape. This is because the different ratios applied to the many social media platforms can prove problematic for your video. It’s therefore sensible to shoot square videos as this is more likely to suit all networks more favorably. 

Shooting square-oriented videos will also more than likely mean less of a need to crop your productions. 

Less Voice, More Text

Instead of using a voice-over, opt for text. This is better as a large percentage of your audience will be viewing without sound, and opting for text is just more suitable and also reduces the need for cutting-edge sound equipment. 


There’s more than one way to slice a pie. If you want to make the most of your social media productions, then consider the number of ways you can use just one single video. You might want to cut the piece into relevant chunks, depending on the platform you are using. 

For instance, long-form content will work best on YouTube, and bite-sized chunks of the same content would suit Instagram. Invest in a good editing app and if you are a beginner, then elect for one that acts as a video editing software 101 rather than one that has bells and whistles that you don’t know how to utilize. 

Use Filters

Look to use filters as a visual aid that can act as something of a stylistic decision that fits your social media page’s ethos. Use filters to help set the mood and feel of your project; this can help tell your audience what you are trying to get across, even before the video’s even really got started.

Pick a Great Shot as Your Video’s Lead Image

Often the frame you select to push your video on social media channels will make or break your project. Selecting an image that grabs a viewer’s attention is hugely important. Don’t be too ‘arty’ or abstract; select a frame or lead image that a user can’t ignore, something that almost tells a story itself.

Take into account that a user scrolls endlessly through content every day and your video needs to make an instant impression, don’t be afraid to push the envelope on this front. 

Use a Tripod

If you are going to be shooting a lengthy video, then you should invest in a tripod. These are inexpensive and go a long way to making an amateur shoot seem professional. This is particularly important if you are shooting outdoors. Shaky handheld videos can be of value but rarely advance the project as a whole.

Come Up With a Title and Description that Can Not Be Ignored

We don’t approve of click-baiting users, but you do need to come up with a title and description that can not be ignored. If that means embellishing on what the video covers, then that’s fine. It’s always best to address your title as a question or to pose a point rather than a title that isn’t clear or deliberately vague. 

Write the title and description a few times and consider if you, as a user, would be compelled to click play on the video.