Driving Attendee Engagement Through Augmented And Virtual Reality At Your Events
Augmented and virtual reality are technologies that have grabbed the attention of many small and large-scale businesses across the years thanks to the crowd-gathering engagement that they can bring to events. Already being used across multiple types of events from product launches and trade shows through to meetings and conferences, the technologies immerse delegates into virtual and augmented worlds allowing for greater interaction and enhanced experiences.
But what is augmented reality? AR creates an extension to reality and overlays virtual objects that individuals can interact with. A popular example of this is Pokemon Go, which incorporated AR and allowed players to attempt to catch Pokemon — which appeared in reality by using the camera on a mobile phone device. Virtual reality, however, differs slightly in that it immerses you completely in an artificial digital environment. These environments are usually much further from reality, such as a tour of the solar system, for example.
Both AR and VR offer exciting and engaging opportunities to make an event more fun, memorable and immersive, but how can you successfully implement them at your event?
1) Conduct successful hybrid events
In 2016, the organisers of the Summer Olympics, held in Rio, used virtual reality to broadcast the live feed across the globe. This was a huge hit, demonstrating how event organisers can use these technologies not just to encourage more people to join them live, but to make their event go viral.
Such events, known as hybrid events, use augmented reality and virtual reality technologies to give individuals all over the world a chance to experience the event as if they were actually at the venue.
The logistics of crafting a successful event can be challenging. You may have a fantastic venue that’s worked wonders for pre-event engagement, but when it comes to the big day, people can’t attend for various reasons. By introducing virtual reality to create a hybrid event you can bump up your attendee count considerably. Because it’s a novel idea (many attendees won’t necessarily have experienced an event through VR) there’s also the potential for increased engagement and social media coverage — both great for your brand.
2) Boost engagement at the event venue
What if you could demonstrate your next major product in front of the live audience in such a way that they are able to experience all its features in real time?
A perfect example of this type of event is the 2017 North American International Auto Show. Here, car manufacturer Ford used augmented reality to give visitors a look under the bonnets of three different cars. This initiative gave car lovers an opportunity to check out the technology used in the latest Ford models, without Ford needing to physically bring its latest models to the venue.
AR technology is also being used more widely at training events as it can enable a greater learning experience without the need to be in the physical training environment.
It’s only natural that industries want the highest on-site user engagement on the day of a product launch. By implementing augmented or virtual reality, it’s possible to take engagement to new heights. These types of technologies have a magical quality that people love — so much so that a virtual representation of an object can often be more impressive and create more engagement than the real thing.
3) Overlaying content for enhanced presentations
AR can be used by speakers during conferences or workshops to demonstrate complex concepts or ideas in a real environment. This allows speakers to provide tangible examples and establish an instant connection with their audience. With Apple and Google both developing AR within their smartphones, it is now even more accessible for audiences to interact.
If you’re planning a corporate event, consider using augmented or virtual reality to deliver a memorable experience and make your event a huge success.
About The Author:
Harriette Wilmoth, Marketing Manager, Banks Sadler
Banks Sadler is an award-winning full-service venue-finding and events management agency that delivers corporate events across the globe for many of the world’s top brands.
6 Unexpected Security Concerns, and How to Prepare
As powerful as the Internet is right now, it’s impossible to even imagine where it will go over the next years and beyond. But, as fast as security protection continues to improve, hackers seem to improve even more quickly. Everything from new devices to apps…
Your Business Needs These 13 Digital Security Solutions – Here’s How To Get The Most Out Of Each
How would you characterize your organization’s digital security posture? If you’re not sure how to answer this question, or perhaps would prefer not to answer it at all, you’re not alone. Countless decision-makers, from uber-competent CTOs and CISOs to CEOs and COOs who couldn’t code…
Louisiana And Oklahoma Introduce Digital Identification To Prevent Fake ID Use
Digital ID in Louisiana Utilizing digital IDs has been a commonly broached topic for a while now. Although most states are only either deliberating their helpfulness or in the utmost initial stages, Louisiana has moved forward. The primary introduction of this technology was done back…
ScanGuard Review – Here is What You Should Know
Doesn’t it sound good and satisfying to have a goop-performing antivirus that is reliable enough? Yes, it is. For that reason, you need to be extra careful when you are in search of a good antivirus. Put all the necessary factors into consideration so that…
The Emerging Need for Social Media Security
By the time you’ve finished reading this sentence, nearly 700 passwords have been stolen from social media accounts across the world. Social media security breaches have the potential to cause up to $6 trillion in cybercrime damages by 2021, up from $3 billion in costs…
- 3D Printing
- App Dev
- Artificial Intelligence
- Arts and Entertainment
- Big Data
- Blockchain Tech
- Business Technology
- Car Technology
- Cloud Computing
- Cloud Storage
- Computer and Technology
- Conference Calling
- Coupons and Deals
- Cyber Security
- Dark Left 1
- Data Center
- Data Recovery
- Digital Arena
- Digital Marketing
- Edu Tech
- Email Marketing
- Google Glass
- Guides and Tutorials
- Health and Fitness
- Home Improvement
- Home Security
- Internet and Businesses Online
- Internet Marketing
- IT Careers
- Mobile Apps
- Mobile Security
- New Tech
- Online Shopping
- Project Management
- Reference and Education
- Reputation Management
- Sales & Marketing
- Shopping and Product reviews
- Small Business
- Social Media
- Tech Trends
- Technical Support
- Technology in Education
- Tips & Tricks
- Tips And Tricks
- Video Conferencing
- Virtual Reality
- Wearable Technology
- Web Design
- Web Development
- Web Hosting
Website Speed Affects Rankings. Top 5 Things That Will Improve Your Load Times.
By Andrew Oziemblo, Founder & CEO of Chicago SEO Geeks, the digital marketing & SEO agency helping businesses achieve long-term growth goals. There are many different factors that are going to have an influence on your website ranking. This includes everything from on-page optimisation to…
Getting Social Media To Help You Discover More About All Things Related To Technology
There can be no denying the impact that technology, in all its shapes and sizes, has had on the modern world. You don’t even have to think back too far to come up with clear examples of the ways in which technology has changed our…
3 Ways to Prepare For Cyber Security Risks That Employees Must Know
In a world where everything is much easier to do via mobile, app, or device, technology is not going to slow down. We’re all guilty of potentially owning more than one device, whether that is our personal phones, work phones, tablets or fitness trackers. All…
Non-Negotiable Elements For Your Business IT Security Plan
In 2019, having a business IT security plan is more important than ever. An IT security plan is the first line of defense you have for protecting your business – and your clients – against cybercriminals. Cybercriminals include hackers, who frequently obtain personal information with…
Businesses Need To Be Proactive When It Comes To Cyber Security
For business of any size, making sure they are not only compliant with security regulations but continually improving and adjusting the measures they have in place is vital. Quite often the factor which determines how a business approaches cyber security is the mindset of the…
How To Become A Cyber Security Analyst
What is Cyber Security? Cyber security is the practice of protecting a system or network from digital attacks. These attacks are generally aimed to retrieve or destroy sensitive information and it is a serious threat to all the organizations. Who is A Cyber Security Analyst…