In the last 20 years, tens of thousands of companies took to the Internet with sites that should be the face of the brand to the world. Although at the end of the 90s it was only enough to be on the Internet to be found, today that reality is very different. It is no longer admissible to have a site if you do not know how to attract, keep and retain the customer, and on several platforms. Likewise, expanding digital performance became a necessity for companies to boost their businesses, especially those working on betting such as 22Bet sports betting casino company.

Online sales, either directly -delivering a product or selling a service to the consumer-, or indirectly, through advertising, have also become, in many cases, the main source of resources for companies, in special of technology startups. Therefore, being prepared to present good results should be part of the strategic plan of each entrepreneur. Digital performance should be a concern for both the small business and the large business.

Digital performance: defining the strategies

When it comes to digital performance, it is worth saying that “what works for one company may not be exactly what will work for another, even when the desired results are similar”. Therefore, a detailed study of the market is the first step to identify what should be attacked first in each specific case. In the case of a startup, for example, the creation of an innovative product will require more aggressive strategies so that that product is known more quickly. Betting that the product will simply be found on digital search engines is being too lucky.

A few years ago, the main bet of the sites to generate income from advertising was the CPC or Cost Per Click. The more Internet users clicked on the pages of the site, the greater the value of that brand. Little by little, however, it was migrating towards the CPA (Cost per Acquisition), in which the advertiser only pays for the sale generated/business closed from the site where the click originated.

For certain business models, what will define the best format is the market in which it is inserted. Therefore, the measurement of digital performance will depend on an in-depth study of the scenario in which the company finds itself.

Digital performance: reducing risks

The phrase “I know that half of the money I invested in advertising was wasted. I just don’t know which half ”is attributed to the American John Wanamaker (1838-1922). Today, with an in-depth analysis of the measures available in current business models, it is now possible to practically eliminate the risks of investing in advertising on the sites. Whoever advertises already has in their hands a series of data that helps to make marketing more and more focused on the company’s target audience. Digital performance can be measured and monitored on a daily basis, and new strategies can be mapped out along the way, minimizing losses and maximizing profits.