Marketing has undergone a revolution in recent years and any business who still doesn’t have a digital presence is seriously lagging behind. Regardless of the industry that you work in, it’s now essential to harness the power of the internet, and preferably social media as well, to reach your target audience and create brand awareness.
However, it’s far more complex than simply creating a website and just sitting back, waiting for the orders to start rolling in. Digital marketing is a multi-faceted affair, and if you want to get the most out of it, you need to know the tactics that are proven to work. Here’s a few top tips to help any business get the most out of digital marketing in 2017.
Focus on Quality
Having a poor website is worse than not having one at all because the quality will reflect on the products or services that you provide. It doesn’t matter whether you’ve opted for a simple or more sophisticated design, it’s essential that whatever you have is done well.
Gamerbolt, a gaming blog as can be seen below, is a good example of a website that possesses all of the right ingredients for design – it’s easy to navigate, nicely organized, mobile compatible and bold.
It’s far preferable to opt for a website which is simple but executed to perfection than one which is full of errors, doesn’t work properly and lacks professionalism. There should be no spelling or grammatical mistakes, and the content should be clear and to the point. Customers want to be able to navigate to the right area of your site quickly, easily and with the minimum of fuss. If your site is too difficult to use, customers will just click away.
Optimise for mobile viewing
While there are certainly some differences between the client-bases in different industries, in general there’s a definite move away from traditional computers and laptops, switching instead towards mobile and tablet devices. This may not sound that important but if your site isn’t easy to view on a smaller screen, then you may have a problem.
To avoid frustrating a large part of your audience, you should ensure that there’s a mobile-friendly version of your site. This allows pages to load quickly without being slowed down by memory-hungry graphics and text which doesn’t disappear off the page. With so many people now viewing things on the go, it’s never been more essential to be accessible across multiple platforms. There are many firms out there that can assist with optimizing a website, such as web design in Reading. Don’t let your rankings slip, make your site mobile compatible today.
Be Sassy, Not Salesy
As a business, the reason for an online presence is primarily to secure more sales but when it comes to communicating with customers, it pays to play it cool. Bombarding your target market with pushy sales techniques, or by constantly pointing out how wonderful your company is, you risk being a complete turn-off.
On the other hand, if you provide information which is genuinely interesting and/or useful, and post fresh content which your customers enjoy, you’ll find you have a constant stream of traffic. This in turn will lead to more sales and brand awareness, but it’s a far subtler approach that won’t drive your customers away.
Build an authority for your brand
Attracting people to a website can be done using a variety of methods. From the use of Google AdWords to quality link building services, ensure that you put together a carefully thought-out strategy that enables greater exposure of your site. Since Google looks at many signals, you should be ready to achieve the very best results. Since digital marketing can be time consuming it is wise to use a digital marketing firm.
Make Social Media Integral
While having a website is a great base for all of your digital marketing, it should only be the starting point for your business to reach out to new customers. The exact nature of your products and services will determine which strategies and platforms are right for you, but social marketing is rapidly becoming an essential for every industry. Adding links to your Facebook and Twitter feeds from your website is a great way to integrate them together seamlessly.
If you’re targeting the under-35s market, make sure you utilise features such as “Stories” on platforms such as Snapchat and Instagram. This allows businesses to share short videos and photos quickly and easily, providing fresh content regularly that will attract followers in this age bracket. However, remember the importance of quality: a shaky video or blurry photo won’t boost your reputation.