Marketing has undergone a revolution in recent years and any business who still doesn’t have a digital presence is seriously lagging behind. Regardless of the industry that you work in, it’s now essential to harness the power of the internet, and preferably social media as well, to reach your target audience and create brand awareness.
However, it’s far more complex than simply creating a website and just sitting back, waiting for the orders to start rolling in. Digital marketing is a multi-faceted affair, and if you want to get the most out of it, you need to know the tactics that are proven to work. Here’s a few top tips to help any business get the most out of digital marketing in 2017.
Focus on Quality
Having a poor website is worse than not having one at all because the quality will reflect on the products or services that you provide. It doesn’t matter whether you’ve opted for a simple or more sophisticated design, it’s essential that whatever you have is done well.
Gamerbolt, a gaming blog as can be seen below, is a good example of a website that possesses all of the right ingredients for design – it’s easy to navigate, nicely organized, mobile compatible and bold.
It’s far preferable to opt for a website which is simple but executed to perfection than one which is full of errors, doesn’t work properly and lacks professionalism. There should be no spelling or grammatical mistakes, and the content should be clear and to the point. Customers want to be able to navigate to the right area of your site quickly, easily and with the minimum of fuss. If your site is too difficult to use, customers will just click away.
Optimise for mobile viewing
While there are certainly some differences between the client-bases in different industries, in general there’s a definite move away from traditional computers and laptops, switching instead towards mobile and tablet devices. This may not sound that important but if your site isn’t easy to view on a smaller screen, then you may have a problem.
To avoid frustrating a large part of your audience, you should ensure that there’s a mobile-friendly version of your site. This allows pages to load quickly without being slowed down by memory-hungry graphics and text which doesn’t disappear off the page. With so many people now viewing things on the go, it’s never been more essential to be accessible across multiple platforms. There are many firms out there that can assist with optimizing a website, such as web design in Reading. Don’t let your rankings slip, make your site mobile compatible today.
Be Sassy, Not Salesy
As a business, the reason for an online presence is primarily to secure more sales but when it comes to communicating with customers, it pays to play it cool. Bombarding your target market with pushy sales techniques, or by constantly pointing out how wonderful your company is, you risk being a complete turn-off.
On the other hand, if you provide information which is genuinely interesting and/or useful, and post fresh content which your customers enjoy, you’ll find you have a constant stream of traffic. This in turn will lead to more sales and brand awareness, but it’s a far subtler approach that won’t drive your customers away.
Build an authority for your brand
Attracting people to a website can be done using a variety of methods. From the use of Google AdWords to quality link building services, ensure that you put together a carefully thought-out strategy that enables greater exposure of your site. Since Google looks at many signals, you should be ready to achieve the very best results. Since digital marketing can be time consuming it is wise to use a digital marketing firm.
Make Social Media Integral
While having a website is a great base for all of your digital marketing, it should only be the starting point for your business to reach out to new customers. The exact nature of your products and services will determine which strategies and platforms are right for you, but social marketing is rapidly becoming an essential for every industry. Adding links to your Facebook and Twitter feeds from your website is a great way to integrate them together seamlessly.
If you’re targeting the under-35s market, make sure you utilise features such as “Stories” on platforms such as Snapchat and Instagram. This allows businesses to share short videos and photos quickly and easily, providing fresh content regularly that will attract followers in this age bracket. However, remember the importance of quality: a shaky video or blurry photo won’t boost your reputation.
Your Business Needs These 13 Digital Security Solutions – Here’s How To Get The Most Out Of Each
How would you characterize your organization’s digital security posture? If you’re not sure how to answer this question, or perhaps would prefer not to answer it at all, you’re not alone. Countless decision-makers, from uber-competent CTOs and CISOs to CEOs and COOs who couldn’t code…
Louisiana And Oklahoma Introduce Digital Identification To Prevent Fake ID Use
Digital ID in Louisiana Utilizing digital IDs has been a commonly broached topic for a while now. Although most states are only either deliberating their helpfulness or in the utmost initial stages, Louisiana has moved forward. The primary introduction of this technology was done back…
ScanGuard Review – Here is What You Should Know
Doesn’t it sound good and satisfying to have a goop-performing antivirus that is reliable enough? Yes, it is. For that reason, you need to be extra careful when you are in search of a good antivirus. Put all the necessary factors into consideration so that…
The Emerging Need for Social Media Security
By the time you’ve finished reading this sentence, nearly 700 passwords have been stolen from social media accounts across the world. Social media security breaches have the potential to cause up to $6 trillion in cybercrime damages by 2021, up from $3 billion in costs…
Which New Lorex Security Camera Is Right for Your Home?
Keeping your family and your possessions safe requires a proactive approach, and one way to protect what you care about is with a security camera system. Lorex Technology is well known for their security camera solutions, and their two newest products will change the way…
- 3D Printing
- App Dev
- Artificial Intelligence
- Arts and Entertainment
- Big Data
- Blockchain Tech
- Business Technology
- Car Technology
- Cloud Computing
- Cloud Storage
- Computer and Technology
- Conference Calling
- Coupons and Deals
- Cyber Security
- Dark Left 1
- Data Center
- Data Recovery
- Digital Arena
- Digital Marketing
- Edu Tech
- Email Marketing
- Google Glass
- Guides and Tutorials
- Health and Fitness
- Home Improvement
- Home Security
- Internet and Businesses Online
- Internet Marketing
- IT Careers
- Mobile Apps
- Mobile Security
- New Tech
- Online Shopping
- Project Management
- Reference and Education
- Reputation Management
- Sales & Marketing
- Shopping and Product reviews
- Small Business
- Social Media
- Tech Trends
- Technical Support
- Technology in Education
- Tips & Tricks
- Tips And Tricks
- Video Conferencing
- Virtual Reality
- Wearable Technology
- Web Design
- Web Development
- Web Hosting
Ticking The Box VS Going The Extra Mile: Is Automation Hurting The Customer Experience?
The modern small business has a significant amount of electronic communiqué to deal with day-in and day-out. Most likely, they’ll also have a website that’s a large part of their marketing presence. That standalone site and/or their social media presence can become either highly cost-effective…
How Reinvesting Profits Can Help Your Company To Grow
Making a profit is the obvious goal of any business. But what should you do with those profits once you’ve made them? Two immediate answers spring to mind: save or spend. There is a third option, however, which involves keeping your money moving while making…
How to Immediately Improve Your Online Security
While the internet might seem paradisiacal, danger lurks in the obscurity of it. Apart from outsourcing your IT needs to specialists like IT support companies in London, there are immediate measures you can take to ensure your online world is as secure as the home…
Everything You Need To Know About Cybersecurity In 2019
With long workdays and jam-packed weekends, it’s a godsend that we can do most of our shopping, social interaction, and many other day-to-day tasks from the convenience of our computers and mobile devices. The internet has been making our lives so much easier for the…
4 Reasons Why You Should Upgrade Your Cybersecurity Right Now
Decades have passed since the phenomenon called the internet, cybersecurity is still very much a threat to businesses and individual users alike. Considering how much money cybersecurity companies invest to bolster their solutions, you would think that cybersecurity threats would be a thing of the…
Why Small Businesses Need A Web Application Firewall
Today, cyber security is one of the primary concerns of small businesses and large tech companies alike. The threat landscape is ever-evolving, with increasingly sophisticated hackers racing to thwart cyber security experts as they build stronger lines of defense. On top of that, the numbers…