Marketing your contractor business in this day and age has gone digital. The internet has taken over our entire way of living and doing things. Hence, any contractor who wants to remain relevant in the years to come must embrace digital marketing.
Since we know how important this is for your business, we have written this article just for you to generate better leads. In this article, we will look at digital marketing by Contractor SEO PROS and some of the ideas that will increase your lead generation thereby leading to more contracts for your business.
Without further ado, let’s get started…
1. Have a Modern Website
Note that we didn’t just say have a website, but a modern website. This is critical because most businesses have websites they created over 20 years ago and expect them to generate the same amount of leads as modern websites that are constantly updated to meet current trends.
Therefore, you need to get a professional who will help you modernize and update your website. The design of the website must be able to resonate with visitors. The colors you choose must be reflective of your brand. This will help your audience associate such colors with your brand.
Ensure that you maintain consistency across your pages. Therefore, you shouldn’t change fonts, colors, and images style. If you want to build brand recognition, always bear in mind that the key is consistency.
2. Invest in SEO (Search Engine Optimization)
Having a website is not all there is in regards to getting visitors. The backbone of any healthy website is extensive SEO (Search Engine Optimization) work.
According to a report published on https://blog.hubspot.com/marketing/google-search-statistics, there are 63,000 searches are made on Google per second across the world. It is through these searches that traffic is driven to several websites.
The sites that tend to get traffic from searches are those that are displayed on the first page of the search results. Hence, if you want your website to appear on the first page, you need to invest in SEO.
SEO will enable you to optimize your website so that it is displayed on the first page of the search results. Part of this optimization process includes conducting keyword research and then using the appropriate keywords for your niche.
Apart from using the appropriate keywords, you should improve the overall user experience. This will ensure that visitors stay longer on your website. The longer they stay on your website, the more relevant your site becomes to Google which will lead to improved rankings.
3. Use Google My Business Listing
Google users tend to search for businesses that are within their locality. When such a search is made, Google will list 3 businesses that match the search query based on the search, proximity, and other factors. This listing is known as Google My Business.
You need to claim your Google My Business listing if you want your company to be listed when search queries related to your business are made. When you do this, you will be able to generate more leads.
When visitors go to the profile of your Google My Business, all the relevant information about your company will be shown. Hence, it enhances the visitors’ interaction with your company which can lead them to visit your company’s website.
For contractors who operate locally, this might be the best digital marketing idea you can take advantage of as it allows those in your locality to easily find your business.
4. Invest in PPC (Pay-Per-Click) Advertising
Although PPC is a short-term method of generating leads, it is among the best ways to gain instant visibility. Read this article to learn ways to increase the visibility of your business. Users who click these ads usually become organic users 50 percent of the time.
The major difference between SEO and PPC is that you will have to pay for the ads. The first step involved is to choose your keywords. After that, you have to bid for the ad placement. The maximum bid you will place will determine the placement of your ad. Finally, you can then begin the campaign.
Generating leads for your business is a great way to grow your business, and digital marketing is the way to go. Therefore, in the article above, we have discussed four digital marketing ideas that you can implement to grow your business.