The challenges that come with starting a website is not just limited to which website hosting and domain you have chosen, website design, and search engine optimisation strategies. It also involves content making – which, if start delving deeper into what ranks our website and what consistently drives traffic, is the bulk of online marketing.
For this reason, a lot of content creators try to be on top of trends, analysing their effectivity based on the current online behaviour and making suggestions to improve them. However, most content being created are only relevant for a short period of time, maybe just a couple of months since being published. It will get significant shares and traffic, but you will notice that the attention will gradually decline until no one actively visits that article anymore. Then it becomes just another article that takes up memory space, and one where you can only reference every once in a while.
That is where evergreen content comes in – content that is written to “withstand the test of time.”
Defining Evergreen Content
Evergreen content is simply content that can stay relevant for a long time, sometimes it takes years to make an evergreen post insignificant. Usually, evergreen articles are formatted as:
- Listicles – e.g. Top 10 Content Writing Best Practices
- Resources – e.g. Ultimate Mandarin Language Masterpost
- Educational – e.g. What is Climate Change?
- Practical – e.g. How to Write A Compelling Speech
However, there are also evergreen topics no matter what format you use to write it in like health, study techniques, love, parenting, and career motivations.
Creating evergreen content
Write long form content
Not just any long form content, but one that shows that you are an authority in your industry. This will include defining relevant terms in the industry, introducing key concepts that ‘newbies’ should understand, and maybe include the pioneers of the industry as well. For instance, if you are going to write a summary of Behavioural Psychology, you will have to lay out all the theories, its proponents, the terms they have coined, and the notable experiments that have conducted.
Do not dump information on readers
Yes, it is quite contradictory right? But what this means is when you write your long form content, never assume that the reader has a background in your industry. Always write for beginners. Make sure that your content is meant to reel in readers who started out only having the littlest interest in your topic and ended up wanting to know more about it.
Focus on one topic
The next step is to zoom in on the relevant terms and concepts from your introduction and elaborate on them on separate articles. Not only will this allow you to write more focused articles, but it will give you a chance to write multiple evergreen content that you can interlink with each other or turn into an ebook that people can download.
Answer audience queries
And lastly, the best resource for evergreen topics is your audience. For this, you can use surveys or your social media channels to inquire about what your audience would like to read about, what they still want to learn about, and what kind of content do they want to see from you.
So to drive in significant traffic, to show authority, and to have more of a variety on your website, go on and start researching and writing your evergreen articles!