If you have a strong online brand presence, it means that people instantly recognize the value that your brand can add to their lives. Kleenex, for example, has such a strong brand presence that people uses the brand name to describe tissues. There are a lot of tools available online that you can use in your marketing efforts to establish your brand.
In order to boost your brand’s presence on Google, you have to make sure that your website and other online content adhere to the principles of search engine optimization. Fully optimizing your content will require you to take continuous and multiple actions. Let’s take a look at the things you can do to create a strong brand presence on Google.
Your products or services don’t exist in isolation from people’s everyday lives. When you produce written content, you establish yourself as an authority in your industry. Since written content in the form of blogs and articles is valuable to prospective clients, it also increases traffic to your website and offers.
There are a few places where you can post blogs or articles to ensure that they reach your target market. Your own blog is the first place where you should post content. Share the links to your different social media platforms with relevant hashtags so to get followers that may be interested in your blog topics and products. You can also make use of platforms with built-in audiences like Medium and Quora. You can build links with Stellar SEO to send people to your website where they can be converted into buyers.
When you provide your audience with valuable information that is relevant to your products or services, they will start seeing your brand as a source of information as well as a solution to their problems. Google and other search engines will pick this up and boost your search rankings.
It is of utmost importance that you make your audience’s life as easy as possible whenever they interact with your online assets. They should be able to connect with you using their mobile phones, your website’s on-site navigation has to be clear and simple, and your website’s loading speed has to be fast enough to avoid frustration.
When your users and website visitors have pleasant interactions with your website, they tend to stay longer, read more, and click on your call-to-action buttons. This decreases your bounce-rate, which is excellent for your search ranking on Google.
Getting these things right can have a very positive influence on your sales and income. When your website takes long to load, however, and people get lost on your website, they will leave. Google’s algorithms will notice, and they will try to keep you away from their results pages and their users’ eyes.
Although the content on your websites should always adhere to the old-school rules of selling, it is important that you focus on adding value, rather than hard selling. For example, if you contribute to a discussion on an online forum, it is important that you address the problem and provide a solution rather than spamming the discussion board with your links. You have to be willing to provide value without payment. This will help you build a loyal audience that sees your brand as a long-term provider of value.
Don’t Pull the Plug too Soon
It is important to remember that establishing a strong brand presence on Google will take some time. Consistently producing content and promoting it on social media and regularly auditing your website to ensure that it’s functional and user-friendly will result in some results here and there.
As time goes by and as you keep on adding value to your target audience’s lives, you start seeing a solid stream of traffic to your website. Your brand will become established and synonymous with the product or service that you have to offer.
Your Business Needs These 13 Digital Security Solutions – Here’s How To Get The Most Out Of Each
How would you characterize your organization’s digital security posture? If you’re not sure how to answer this question, or perhaps would prefer not to answer it at all, you’re not alone. Countless decision-makers, from uber-competent CTOs and CISOs to CEOs and COOs who couldn’t code…
Louisiana And Oklahoma Introduce Digital Identification To Prevent Fake ID Use
Digital ID in Louisiana Utilizing digital IDs has been a commonly broached topic for a while now. Although most states are only either deliberating their helpfulness or in the utmost initial stages, Louisiana has moved forward. The primary introduction of this technology was done back…
ScanGuard Review – Here is What You Should Know
Doesn’t it sound good and satisfying to have a goop-performing antivirus that is reliable enough? Yes, it is. For that reason, you need to be extra careful when you are in search of a good antivirus. Put all the necessary factors into consideration so that…
The Emerging Need for Social Media Security
By the time you’ve finished reading this sentence, nearly 700 passwords have been stolen from social media accounts across the world. Social media security breaches have the potential to cause up to $6 trillion in cybercrime damages by 2021, up from $3 billion in costs…
Which New Lorex Security Camera Is Right for Your Home?
Keeping your family and your possessions safe requires a proactive approach, and one way to protect what you care about is with a security camera system. Lorex Technology is well known for their security camera solutions, and their two newest products will change the way…
- 3D Printing
- App Dev
- Artificial Intelligence
- Arts and Entertainment
- Big Data
- Blockchain Tech
- Business Technology
- Car Technology
- Cloud Computing
- Cloud Storage
- Computer and Technology
- Conference Calling
- Coupons and Deals
- Cyber Security
- Dark Left 1
- Data Center
- Data Recovery
- Digital Arena
- Digital Marketing
- Edu Tech
- Email Marketing
- Google Glass
- Guides and Tutorials
- Health and Fitness
- Home Improvement
- Home Security
- Internet and Businesses Online
- Internet Marketing
- IT Careers
- Mobile Apps
- Mobile Security
- New Tech
- Online Shopping
- Project Management
- Reference and Education
- Reputation Management
- Sales & Marketing
- Shopping and Product reviews
- Small Business
- Social Media
- Tech Trends
- Technical Support
- Technology in Education
- Tips & Tricks
- Tips And Tricks
- Video Conferencing
- Virtual Reality
- Wearable Technology
- Web Design
- Web Development
- Web Hosting
These 4 Homegrown Industries Are Benefiting From Trade Policy Today
Trade policy is complex — and controversial. No matter where you locate yourself on the left-right divide, you can probably think of at least one friend or family member who vehemently disagrees with you on this particular issue. If you’ve taken the time to ask,…
Mathieu Chantelois, VP At The Canada Media Fund, Discusses Leadership Communications, Proudest Accomplishments
Mathieu Chantelois is something of a Renaissance man. At various points in his career, he’s worked as a magazine editor, a professor, a television presenter, a highly regarded journalist, and as a communications and marketing executive. Chantelois’ engagement in various social causes led him to…
How To Become A Cyber Security Analyst
What is Cyber Security? Cyber security is the practice of protecting a system or network from digital attacks. These attacks are generally aimed to retrieve or destroy sensitive information and it is a serious threat to all the organizations. Who is A Cyber Security Analyst…
Internet Security Tips For The Modern Age
The internet is no longer new. It’s been in most peoples homes for twenty years or more now, and we’ve all come to accept it as part and parcel of modern life. When it first began, it was something that we only had on our…
How to Immediately Improve Your Online Security
While the internet might seem paradisiacal, danger lurks in the obscurity of it. Apart from outsourcing your IT needs to specialists like IT support companies in London, there are immediate measures you can take to ensure your online world is as secure as the home…
Everything You Need To Know About Cybersecurity In 2019
With long workdays and jam-packed weekends, it’s a godsend that we can do most of our shopping, social interaction, and many other day-to-day tasks from the convenience of our computers and mobile devices. The internet has been making our lives so much easier for the…