A compelling social media bio does not need to take that much time if you follow common practices and add a unique twist to it for the sake of standing out more on the platform.
Let’s take a look at what your bio should be like on Instagram, Twitter, TikTok, LinkedIn, and other social media platforms.
Aim to Create a Theme
The first goal of building a social media bio is to understand that it consists of multiple elements that come together and create an overall theme. At least, that is how it should be.
Visuals, such as a header image and a profile image, should go hand in hand with the description in the bio.
If your social media profile page is missing a theme or has different elements contradicting one another, expect to be perceived negatively by users who visit your profile.
Do Not Miss a Spot
Each social media platform has specific bio sections that you need to fill out. Make sure that you add information in every section.
Contact details, location and address, and a landing page are a few examples of important sections social media pages need to fill out.
Some social media sites have sections that let you highlight certain achievements or link to your other socials.
The bottom line is that a social media bio does not look complete if it is missing information. It should not take too long to add your details.
Pick the Right Image
For personal social media profiles, a personal, professional photo is usually the go-to option. On the other hand, a brand-specific social media page is likely to use a brand logo optimized for a specific platform.
Besides the main profile image, you should also not underestimate the importance of the header image.
Treat the header image as an extra to show off your brand’s personality. Or, as an alternative, you can be more pragmatic and turn the header into a promotional piece, such as:
- Announcing a new contest
- Revealing your next meet-up with the fans
- Teasing a new product
Switch From the Default Font
With the help of Glyphy, you can switch away from the default font and use a custom font for your bio copy.
𝔖𝔬𝔠𝔦𝔞𝔩 𝔪𝔢𝔡𝔦𝔞 𝔟𝔦𝔬 𝔢𝔵𝔞𝔪𝔭𝔩𝔢
𝑺𝒐𝒄𝒊𝒂𝒍 𝒎𝒆𝒅𝒊𝒂 𝒃𝒊𝒐 𝒆𝒙𝒂𝒎𝒑𝒍𝒆
Ѕσċιαℓ мє∂ια вισ єχαмρℓє
𝕾ℴ𝖈𝒾𝖆𝓁 𝓂𝖊𝒹𝖎𝒶 𝒷𝖎ℴ ℯ𝖝𝒶𝖒𝓅𝖑ℯ
𝑺̰𝒐̰𝒄̰𝒊̰𝒂̰𝒍̰ 𝒎̰𝒆̰𝒅̰𝒊̰𝒂̰ 𝒃̰𝒊̰𝒐̰ 𝒆̰𝒙̰𝒂̰𝒎̰𝒑̰𝒍̰𝒆̰
Custom fonts can be used to highlight specific words in the bio copy where you provide a short description of what your brand is all about. Instagram, for example, has a limitation of 150 characters, while Twitter offers 160 characters to add a bio description. Every little bit counts, and if a custom font helps create a more compelling overall social media profile look, go for it.
Overusing emojis leaves a negative impression, so be less liberal with how many symbols you add to social media profiles.
In addition, use emojis that go with the overall theme of your brand. For instance, if you are an avid reader 📚 or 👓 should fit. Or, if you are a traveler who likes to blog, 🧳 and ✈️ would work as well.
Stay Consistent Across Different Platforms
To establish a presence on multiple social media platforms, stick to consistency and keep the same tone and theme across different social media sites.
Sure, there is room for some flexibility. For instance, LinkedIn is all about professionalism, whereas TikTok is more about creative freedom, expression, and, to a certain degree, silliness.
If nothing else, you can make small bio adjustments on specific social media platforms. A profile image showing off your fun side, an extra emoji or two, or a complete focus on professionalism are options to consider when appropriate.