Buying And Using Stock Photos For An E-Commerce Business
When you decide to work online, stock photos will automatically form part of your business. Stock photos are essential for any online business, as they play a major role in product marketing and traffic generation. To achieve this, the right stock photos should be obtained and used appropriately. If this is achieved, you will be guaranteed a positive outcome for your online business as you can use these stock photos in your marketing campaigns as well as on your website itself.
With this in mind, you should equip yourself with the right information about stock photo copyright restrictions and stock photo privileges. Below, I will broadly engage you with the many ways in which stock photos can be used to benefit your online business and at the same time adhering to the legal measures of using stock photos online.
Key Stock Photo Terms You Need to Know
In any online business, you should have prior knowledge of the terms commonly used to refer to stock photos in order to know what you are dealing with. Some of these keywords include;
1. Rights Managed
This is the types of stock photos that is copyright protected. The rights managed stock photos only allow for a single use for a certain online purpose after they have been purchased. This simply means that if you happen to have content which requires the same stock photo, you cannot reuse it. Instead, you have to purchase it again in order to get a new license.
2. Royalty Free
These are the types of free stock photos which can be used in any way or any number of times you wish to use them after purchasing them. With royalty free stock photos, you can freely use the same stock photo for the same blog post, PPC ad or any website post. This is usually done freely without any payments for each usage of the stock photo.
3. Creative Commons Zero (CCO)
When you purchase stock photos which are licensed under the Creative Commons Zero license, you automatically get the permission to use the stock photos in any way you wish to use them. The stock photos can be used for either commercial or personal purposes. Also, the stock photos can be distributed, copied and modified according to your needs and preferences without any license restriction or attribution.
This involves letting the viewers and readers of any stock photo know the designer of the stock photo. This is usually done by listing the designer’s name and also providing a link to the source of the photo below it.
Guidelines to use in identifying a free stock photo database
When you want to obtain free stock photos, you will always be disappointed by the amount of photos displayed by various search engines. In order to identify the best place to source stock photos, the following guidelines will help you get the best database of your choice.
A good stock photo database will automatically provide you with thousands of pictures to choose from. It will also have a filter panel which will help you identify the category of your choice. This will save you time as you search for your preferred free stock photo. When you find such a photo database, you are good to go!
2. Lack of Attribution
Sites which don’t use attributions for every photo will automatically save you time as you find the preferred stock photo for your blog or website. This is because attributions distract you when you are trying to find the right stock photo. The lack of such attributions will enable you to find the perfect stock photos for your content.
3. CCO Mentioning
A good site will have one section used for mentioning the Creative Commons License of the stock photos and the other section for the stock photos. This will greatly reduce your time as you peruse through the site to identify the best stock photo for your content.
With this in mind, you will be on the right track when sourcing stock photos and using stock photo databases to acquire the best stock photos for the content of your business website or blog.
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