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Branding On- And Offline 

Branding On- And Offline

Creating an effective and impactful presence both on- and offline is vital for your business whether you are a florist or mechanic, a patisserie or a financial advisor.

Online Branding

Very few businesses exist without some form of a website. Whether you pay for someone to design and edit it for you or you create your own using a simple theme, your website should stay loyal to your branding. Decide on a color scheme that suits your business.  For example, a plumber or swimming teacher may opt for blues and coordinating colors because of the water connection. 

Social media is a must for businesses these days too. Ensure that you have the same profile picture across all platforms and that it is a suitable one. Most firms choose to use their logos, so when you design one or have one designed, ensure you have your logo as both squares, round and transparent, with and without your company name. Keeping your user’s name the same across all platforms is also advisable. If you have different names on Twitter, Facebook, and Instagram, this can be incredibly confusing for people. However, sometimes it is simply not possible if your business name is already taken. This is another reason why consistency of profile pictures with your logo clearly on this is imperative.  For efficient delivery of the products you also need a reliable courier service as well. 

Offline Branding

Consistency is always key to ensuring that the same message gets to all customers whether online or in person. Use your logo on all of your paperwork. For example, letterheads should be used on all paper correspondence and the color scheme adhered to. This advice remains the same for paper-based advertising, posters, business cards and so on. It can be confusing if branding is different in one place from another. 

If your business has a workforce who work out in public, why not consider branding on their clothing? Construction shirts for builders (and other construction workers) are a great option. Again, choose a practical color that possibly matches the color scheme you’ve used online and within any advertising materials. Although you may wish to have your logo on there as big as possible, consider pairing a slightly smaller logo with the name of your company. This may be more effective at being seen and remembered. 

Other Considerations

Building a brand means far more than simply marketing yourself as something. You actually have to be those things in reality, not just perception. Businesses should seek to build reputations that encompass integrity, trust, efficiency, and effectiveness. 

Communication whether in person, via email, in response to a social media post or review or even over the telephone must be first class. Your customers, potential or existing, need to see that you treat them with the respect they deserve and as important whether they are spending $1 or $1000 with you. Vulgar language when you are representing your brand or even if you are simply recognized as the face of your brand (even when off duty) is unacceptable. Always think before you speak otherwise you could land yourself in hot water. 

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