$4.479 trillion! That’s the expected sales for the e-commerce sector by the end of 2021. So, if there is a perfect time to grow your online business, then it has to be now. 

But, what exactly distinguishes successful online stores from others? It takes a strong marketing campaign, which is characterized by different strategies, as we’ll discuss in this post. 

Building an effective marketing campaign for your online business takes adequate preparations and sometimes money. You have to create brand awareness, improve your customer experience, and build a healthy relationship. 

These Ten Strategies Can Help You Achieve That:

1. Invest In Web Design

Given that a third of site visitors are likely to leave a website when it has a poor layout, you should invest extensively in web design. 

Starting with the graphics, color schemes, and the general layout, you have to ensure that they are appealing. The tabs should be well organized, and there should be a search function for customers to find what they want in seconds.

So, if you cannot redesign your site, consider hiring someone skilled to do it. 

2. Explore Content Marketing

Good content reigns supreme on the web as it builds trust between you and your audience. Whether it is blog posts, images, or videos, the audience wants content they can relate to. Doing so makes it easy for you to convince them to make purchases. 

So, What Approach Should You Take?

Ideally, you should create and publish fresh and engaging content periodically, either weekly or monthly. You should also learn to get customer feedback and implement it in your content creation. 

3. Explore Social Media

The beautiful thing about social media is that it is powerful yet cheap. Sometimes, you don’t need to spend money to get the most out of social media. You only need to have a huge following that you can influence. 

So, How Do You Convert Regular Social Media Followers Into Customers? 

For starters, you need to create and post meaningful content. If possible, do it daily to keep your social fans engaged. While at it, ensure you draw traffic to your website. 

The other thing is that you should have social buttons on all web pages and blog posts. 

4. Make Your Site Mobile-Friendly

Do you know that at least 54% of online searchers use mobile devices? Well, if your online store is not mobile-friendly, then you are losing 54% of prospective clients. 

You Can Make Your Website Mobile-Friendly In The Following Ways:

  • Keep your content short and engaging
  • Avoid using flash videos
  • Using large buttons and tabs
  • Optimize your images
  • Maintain a clean and straightforward layout

5. Leverage Free Marketing Tools

There are so many powerful free marketing tools that you can take advantage of when you want to grow your online business. A tool like Buffer, for example, allows you to connect your different social media accounts to a central place for easy post scheduling. 

What’s more, you can use it to create your drip campaigns and analyze your posts. Google My Business, on the other hand, allows you to advertise your business on the web for free. 

Others like Canva and Evernote allow you to edit images on the go and organize notes, respectively. 

6. Take Advantage of Email Marketing

It’s not enough to distribute newsletters. It doesn’t always lead to conversion. 

Consider first the specific needs of your subscribers. As a result, your email campaign should be customized to their individual needs. The secret is to monitor the purchasing pattern of your customers.

 Also, remember to use email opt-in as a strategy for building your email list. An opt-in gives your site visitors the option to join your mail list. 

7. Master Essential SEO

SEO is what makes your online business visible on the internet. If you want your website or ecommerce store to appear on Google’s first page, then you have to learn to implement SEO. 

It increases your organic traffic, and this facilitates better conversion and sales. 

Here Are A Few Essential SEO Tips Your Need To Master:

  • Learn to use keywords correctly in your content
  • Ensure that your blog posts are longer, at least 2000-words long
  • Use your primary keywords in the title, image descriptions, headings, and URLs 
  • Use outbound (links to other websites) and inbound links (those that lead to your other pages)

8. Consider Affiliate Marketing

Bloggers, social media influencers, and retailers all love incentives. If you want them to draw traffic to your website, then you have to offer them commissions for leads that result in sales. That’s what affiliate marketing is all about.

In this case, you need to track sales that originate from the leads so that you can compensate your affiliate marketers accordingly. You can do it with an affiliate tracking software like AffiliateWP or AnyTrack to monitor your affiliate leads. 

9. Sign Up for Digital Marketing Classes

Do the terms SEO, content marketing, and mobile marketing scare you? How about affiliate marketing, social media marketing, and email marketing? Well, they form a part of what we call digital marketing. 

Digital marketing is online-based or internet-driven marketing. If you are looking to leverage its power, consider signing up on Shopify Compass. There are many digital marketing courses by experienced digital marketers and business coaches that can help you grow your online business immensely.  

10. A Compelling Call-To-Action

Create a sense of urgency whenever you speak to your audience through your content. They should be convinced to take an action that leads to a sale. 

So, Use A Compelling Call-To-Action. In That Regard, You Should Learn To Use These Phrases:

  • join us 
  • sign up 
  • subscribe 
  • click here 
  • learn more

Conclusion

Undoubtedly, the secret to growing an online business is digital marketing. So, take the time to learn about it and implement the right strategies for you and your customers.