Author: Shawn

Shawn is a technophile since he built his first Commodore 64 with his father. Shawn spends most of his time in his computer den criticizing other technophiles’ opinions.His editorial skills are unmatched when it comes to VPNs, online privacy, and cybersecurity.

Marketing is a crucial aspect of every business’s success. The more you invest in the advertisement of your goods and services, the faster you’re likely to grow your consumer base. In fact, even the most established companies in the world still channel their resources toward capturing new customers.  Short messages service (SMS) marketing plays a vital role in gaining a broader reach of clients without being disruptive. Compared to emails, which only have a 20% open rate, 95% of SMS are read and replied to within just 3 minutes of being received. Unlike other promotional tools, SMS can reach a…

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Handling a machine learning project entails converting raw data into usable information for artificial intelligence (AI) systems. The machines can only function according to the parameters defined by specific datasets. On the other hand, the machine cannot read raw data. The way to bridge the gap between data and machine learning is to employ data annotation.  The process of data annotation requires a program and the skills of a human data annotator. The annotator collects raw data and produces labels, categories, and other descriptive elements to help the AI learning machine interpret and act on the supplied information. The annotated…

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There are, probably, no reputable companies that don’t have websites representing them on the web. It is no wonder, because a website is the very first place potential clients visit to find out the best offers, the product catalogue, the range of services and other related business info provided at the resource. Most companies use their websites as the most effective marketing tools by promoting their products/services there. It’s also much simpler for a client to get in touch with an entrepreneur by using the contact data specified at the website. Likewise, a business owner doesn’t have to remain at…

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Today, there are over three thousand six-hundred businesses in Alpharetta, Georgia, employing thousands of the city’s overall population. The diverse job range includes financial institutions, retail outlets, e-commerce platforms, and more.  In such a fiercely competitive market, a reliable SEO company Alpharetta GA, can help your business stand out from the crowd. That’s because sooner or later, every physical store has to invest in an online presence to expand its reach and boost profits. But running a website on one’s own is not as easy as it sounds. Ensuring your content reaches the right audience entails a lot of hard…

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Edge Data Centers are the newest innovation in data centre technology. With an Edge DC, you can do more with less, like running your IT infrastructure with a fraction of the power and space of traditional data centres. And for businesses who want to be at the forefront of cutting-edge technologies, Edge Data Centers are too good to pass up. What Are Edge Data Centers? Edge data centres are designed for the Internet of Things, directly connecting devices and sensors over cellular networks. They can also be used as an alternative or extension of traditional cloud computing services like AWS,…

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Being profitable is every company’s goal. That’s the point of running a business, after all. However, as all entrepreneurs know, to achieve this is not as easy as it sounds. Since you usually have to spend money in order to make money, it can be difficult to keep track of your profit, revenue generation and other important financial information that is critical to the health of your business.  Companies use a plethora of metrics to measure their performance and financial health. Profitability is one of these, however, understanding what this truly is can be hugely complex. Calculating your profit margin…

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