Author: Shawn

Home equity refers to the percentage of your property that you actually own. You can calculate your home equity by taking the current value of your property, and subtracting the remaining balance on any mortgages or loans you have attached to it. If you are currently dealing with some financial issues, then tapping into your home’s equity is a commonly used method to get financial relief. Home equity is something that every homeowner should be aware of. Therefore, in this article, we will discuss the best ways to get the most out of your home equity. What is home equity,…

Marketing your contractor business in this day and age has gone digital. The internet has taken over our entire way of living and doing things. Hence, any contractor who wants to remain relevant in the years to come must embrace digital marketing.  Since we know how important this is for your business, we have written this article just for you to generate better leads. In this article, we will look at digital marketing by Contractor SEO PROS and some of the ideas that will increase your lead generation thereby leading to more contracts for your business.  Without further ado, let’s…

Subscription models are growing in popularity amongst customers and businesses. For buyers, subscription models make items more affordable, as payments can be spread out over several months.  Customers also enjoy predictable price points for a diverse range of products. Likewise, subscription models make it easier for businesses to track and project their revenue. Sellers can also offer subscription tiers which increase the likelihood that leads will turn into buyers.  While subscriptions are usually linked with services, such as streaming platforms or periodicals, products can also be sold through the subscription model.  One of the most common examples is the subscription…

Given how fierce the competition is in the industry, today’s marketing agencies are finding it challenging to win new clients. This is why it’s so important to keep hold of the customers that you do manage to acquire for as long as possible. The costs of the sales cycle for marketing agencies can be make or break. Forrester estimates that the average budget for account-based marketing, whereby an agency surgically targets and nurtures prospective clients that match their ideal customer personas, is around $350,000. That’s just for software and media buys, mind you, as it excludes human resource costs. If…

If there’s one topic just about everyone has heard about regularly over the past few years, it’s the supply chain. 2021 was a crazy year for the supply chain in general. To begin with, there were supply chain bottlenecks and raw materials shortages happening across the globe. Worse, cargo thefts abounded between 2020 and 2021 (with the occasional vehicle being stolen throughout the year to boot!). When cargo gets stolen, it costs money, which creates a domino effect for businesses and consumers alike. But theft and delays weren’t the only resiliency problems businesses had to contend with. From ships getting…

Becoming data-driven today requires more resources, effort, and time than many businesses are willing to spare. It’s a tedious and lengthy process with many challenges that you can’t solve by simply buying new technologies and tools.  While you should invest in the latest data science and analytics technologies, you should also consider reorganizing your operations, as well as your management, responsibilities, roles, and business processes.  Becoming data-centric requires an all-encompassing business strategy with data science at its core. Building a data-driven business involves gathering data from every interaction between your company and potential prospects on the web. The data you…