Author: Shawn

Chargebacks are a multi-billion dollar threat to businesses and without proactive risk reduction and dispute management, retailers big and small could find themselves in financial duress. It’s vital to understand how the chargeback process works so you can prevent them and also successfully win disputes when needed. That’s why we’re going to take a deep dive into the chargeback process. But first, let’s take a look at what chargebacks are. Chargebacks Explained and What Merchants Must Know A chargeback is essentially a forced refund issued by a bank to their cardholder(s). With chargebacks, the bank can claw back money already…

The tech industry has ushered in several benefits and innovative ways of doing things for the world since its inception. Whether it’s the world wide web (WWW), artificial intelligence, or virtual reality in video games, no one can deny the giant strides technology has made in our world. Today, tech innovations have helped many industries discover simpler, more convenient, and efficient ways of doing things. For instance, thanks to technology, the casino industry has now evolved from physical gambling houses to online portals where anyone can easily access their services. If you are curious about playing online casino games in…

Digital transformation has been a bit of a buzzword in business for more than a decade, but since the COVID-19 pandemic started and more businesses moved to remote working in order to survive, transforming through technology has become essential. The problem many businesses (especially SMEs) faced, was they’d never considered how to shift to more digital or mobile technology, so moved in a hurry. If your business is going to transform through digital technology – or successfully transform – you need to set a clear blueprint for what you want to achieve, and how you’ll get there. Communications Plus, a…

Marketing analysts, strategists, specialists, consultants, and directors have been hard at work offering customers what they need when they need it. Since the dawn of digital marketing, the world of opportunity has opened up and offered many businesses access to target their audience in a more focused way. If digital marketing was aimed at focusing on one thing, it would be understanding the customer. This is because human-centered design, as well as design thinking, have become the driving force for many businesses when offering a product or service. But, how are you able to collect the data, draw conclusions and…

A picture is worth a thousand words. This is true more often than not in life in general. However, this is a living reality when it comes to the world wide web. Be it social media posts like those on Facebook or Instagram or a blogging platform like WordPress, the importance of appropriate images that drive home the point that you are trying to make cannot be overstated.  The relevance of written content when it comes to communication of any form and also practical aspects of digital marketing like Search Engine Optimization (SEO) cannot be denied. But in this day…

If you’re looking for a way to grow your business, you need to put your products and services in front of more people. And while there are certainly plenty of free traffic sources for small businesses and marketers who want to get creative, there’s really only one predictable way to acquire customers. That’s through paid traffic.  Unfortunately, when it comes to pay-per-click (PPC) advertising, most businesses mess up. In this article, we’ll explain why this is (and how you can avoid a similar fate). The Truth About Most PPC Ad Campaigns If you want to know the truth, less than…