The digital market is becoming increasingly competitive, and the quality of engineering processes directly determines a product’s viability. Modern users expect stable service performance, rapid delivery of updates, and predictable functionality. Under these conditions, the role of quality assurance is changing: it is evolving from a final stage of development into one of the key elements of product strategy. Companies that invest in QA infrastructure achieve higher customer retention metrics, reduce operational risks, and gain a sustainable competitive advantage in the market. 1. Automation as a Driver of Digital Transformation The adoption of test automation is the foundation of mature…