In the world of business, those companies who find the best distributors with which to work with oftentimes tend to come out ahead.

By find that award-winning distributor, their jobs are made much easier, with the distributors serving as the go-between to make sure products, services, technology, communications etc. are flowing as best as possible.

When it comes to reselling products in the B2B world, you have to make sure you locate the right distributors each and every time. Otherwise, you stand the chance of having your business flow interrupted, interruptions that can easily have a negative impact on your company’s revenue flow.

With that being the case, your challenge of working with authorized distributors doesn’t have to leave you frustrated and ultimately defeated.

How to Find the Right Partnerships

In your company’s quest to find the best distributors out there, know why you want to work with them in the first place.

For instance, if you’re in need of help in the areas of marketing, sales, tech support, selling systems, certification for partners, value-added services and more, your distributor should be both authorized and able to register your deals for you.

Secondly, if you want to indirectly work with companies such as Cisco and others, having the right distributor along for the ride is essential. That distributor can bring your business up to speed in meeting many of the products and services necessary to compete in today’s digital age.

One such example is the ever-increasing cloud market, a market where your distributor can put together a plan to best utilize the cloud for your business.

As such, take note that the cloud can give your business advantages over the competition, benefits that include:

  • Cheaper expenses to do business in the first place
  • Better and larger storage area for both accessing and saving your important data
  • Flexibility to adjust to your ever-changing business needs
  • More secure host for your files, thereby lessening the chances of a security breach

Finding the Right Authorized Distributor

Now that you can see how working with the right authorized distributor can benefit your business, how do you choose the right one to begin with?

Before you can work with the best available distributor for your B2B needs, be able to share with them approximately how much profit you see them receiving off of your products and/or services, along with what it will cost to carry and ultimately distribute your brand.

On the flip side, you will want to know important factors regarding your distributor that include:

  • Are they working with any of your competitors?
  • How stable are they in terms of finances?
  • Can they easily generate leads and market your brand?
  • How well do they know both the local and national market possibilities for your brand?
  • Do they have enough resources and the right amount of technology to properly promote and sell your products and/or services?

In finding the right authorized distributor for your company’s products and/or services, make sure you take the proper time to research those companies out there.

Which one will ultimately have your back when it comes to distributing your brand?