There is no denying that digital platforms are the future of marketing. As audience tastes, preferences and behaviors evolve, any organization seeking to maintain a strong relationship with them must make sure they evolve to communicate in a way that matches these changes. With that in mind, it is perhaps not surprising that almost every marketing campaign today has a digital element to it. Failure to include this means missing out a potentially huge target audience.
Even with the best and most ambitious intentions, however, it is difficult to be absolutely confident that your marketing efforts are yielding the sort of result you want. The online world is, after all, absolutely enormous and by its very nature difficult to control or even monitor. Against such a large and unwieldy backdrop it is hard to tell if the channels you choose to communicate through are operating as efficiently as possible.
Harnessing the Power of Digital
It is hard today to find a business that does not have an online presence, and not only in the form of websites. More and more companies are turning to social media platforms and blogs as a means of communicating with their clients and customers in a more informal, personable and immediate way. Yet a worrying amount of these come across almost as a knee-jerk response to the growing popularity of these channels in the social world. As a result, these tactics are not always harnessed to their full potential.
Here are some things you can do to avoid falling into this trap.
- Learn from the expert -.The specialist insight and perspective offered by digital marketing agencies, such as Matomy Media Group who offer leading products like Matomy Mobile , can be invaluable in helping you hit the right targets and getting a real return on your investment.
- Start with the audience – Rather than think about what you want to say, ask yourself who is your audience, what do they want to hear, and how do they want to hear it. In doing so, you will be able to focus on the right channels and tailor your message to be as high-impact as possible.
- Tell a story – People respond to and remember stories far more than dry facts and figures. Make your message compelling and use the informal, more human approach that defines social media in order to really help that message hit home.
Old Audiences and New Audiences
A digital approach to a marketing plan is not always the answer. That said, given how long we spend online today, and the fact that the number of people online also continues to grow across all demographics, it is almost always going to be at least part of the answer.
Getting this right takes a bit of thought and effort, but the rewards are potentially huge so it is invariably worth it. Not only will it mean reaching new audiences in the most focused and impressive way, it will also lead to an even richer relationship with existing audiences than you have ever had before.