Apple To Extend The Deadline For Banning The Non-Native Betting Apps
The App Store policies of Apple were updated, and a new rule was devised. As per the new policy, the gambling operators will have to replace their HTML5 built application version with a native one. If these operators fail to do so, they would have to face a ban, in which case they will not be able to publish their apps on the App Store. Therefore, these gambling operators would not be allowed to offer their services further to iPhone and iPad users.
The operators criticized the new policy as it hampered their business in the market. The deadline for implementing this policy was initially set to be 5 September 2019. The demand was observed to be an unrealistic one from the behemoth tech company. Looking carefully into it, it does seem to be a very difficult, nearly impossible task for the game developers to build native apps at such short notice.
However, there was a silver lining for the game developers as Apple became a little concerned about it. It decided to back down with the policy and removed the condition of ban from the gambling apps. Therefore, the operators in the industry who wish to publish their apps on the App Store now have sufficient time at hand. They can work as per the updated policies accordingly. As of now, Apple has provided these developers time till March 2020 to sort out all the issues pertaining to HTML5 built apps for iOS. This would remain the status of policy change unless Apple decided to change its mind about it and bring something new in the picture.
What Made Apple Extend Policy Implementation?
Considering the working and policies of Apple, this change of postponing the policy implementation was definitely not because of any empathy for the game developers. The firm is known for its consumer protection and support, though. Therefore, it believes that switching to the native apps for gambling is going to be a good move to ensure better consumer protection. The developers’ choice had always been HTML5 because it was easier to implement and, thus, reduced overall costs, time, and resources marginally.
The extension in the implementation was granted after discussions with the stakeholders who would have faced a major impact because of the changing policy. The updated policy had an impact on the economy and the tax revenues were lower. Mobile casinos and betting operators have become quite popular in the States and Europe, and putting a ban on certain apps would mean losing out on a significant number of users.
What Is The Current Scenario?
The operators in the gambling sector will have to work upon and develop the native apps now and improve upon the functionality of apps. On the other hand, the apps that are built using HTML5 will be able to continue providing their products as well as services to the iPhone as well as iPad users till 3 March 2020.
There are a few organizations that have found a few fixes or loopholes to avoid this ban. However, Apple will surely come up with a solution to close down these loopholes as well.