In the current digital world, customer experience and satisfaction play a crucial role in deciding whether a business will boom or fall. Offering a lasting first impression to the customers goes a long way in retaining them and elevating the conversion rate. AI and chatbots are emerging technologies that focus on improving the customer experience by providing a personalized touch.
Different companies are infusing the power of bots and AI in their apps to ameliorate their services and offer a better customer experience.
Let us dive into the roles of chatbots and AI in the web app development domain.
Chatbots in web development
Currently, users type their query in Google or any other search engine, get a pile of results, and scrutinize through them to get the required information and service. Unfortunately, this process has become monotonous and consumes a lot of time.
This whole process is eliminated with chatbots, and users get the required information and service by answering just a few questions. In addition, bots provide a more humanized search which is quite user-friendly.
Let us see how different industries are using these bots to improve the services.
- E-commerce: Bots assist users in finding the required product and improve the user experience.
- Education: Users can ask for information, facts, and other things in a jiffy.
- Healthcare: Patients can get quick responses on handling different emergencies without going into deep research.
- Banking: Users can pay bills, check card balances, and perform different operations directly from the bot.
- Entertainment: From the latest trends in movies to current weather discussions, users can engage in everyday conversations with bots.
- Surveys: Bots help collect essential customer feedback.
According to the source, the chatbot market size will expand and will be worth $2,485.7 Million By 2028. Several companies and have provided easy platforms to create chatbots without going through any unnecessary hassle. Developers need to expand their horizons and incorporate these bots in their web apps to improve UI/UX.
AI in web development
AI(Artificial Intelligence) is the latest trend in the digital world that provides a strong back old for other technologies like Big Data, IoT, Machine Learning, chatbots, virtual assistants to develop. With the rise of AI, developers can ameliorate different aspects of web apps to deliver a better user experience and create better results.
Some corporate beats have already provided developers with machine learning and ready-made NLP (natural language processing) functionalities.
Implementing AI in web development
AI can improve the domain in different ways. Let us have a deep look into the way AI is changing the web development sector.
1. Better SEO
With AI technology, web developers can get better insights and the best Search Engine Optimization techniques. AI can analyze a large amount of data in no time so developers can maintain the pace with the evolving trends in the market. AI provides better information on the current issues in the website architecture with the corrective strategies to eliminate those issues and offer better services to the customers.
2. Chatbots and digital assistants
By infusing the power of AI with chatbots and virtual assistants, companies are providing the bots the power of self-learning. Now, these bots and assistants can learn as they interact with customers and improve their way of solving queries on their own.
By analyzing the customers’ responses over time, bots and assistants can predict certain behavior and provide better services.
3. Test Automation
Long gone are the days when every test run had to be run by the web app developer. With the help of Artificial Intelligence, developers can automate the routine tests and ensure that their apps are performing the way they were developed. On top of that, with AI, they can perform predictive maintenance and tune the app’s performance to offer better results.
Future of AI and chatbots in web app development
Artificial Intelligence has the power to improve certain aspects of the technologies to create better results for customers. For example, by combining the power of chatbots and AI, developers can provide better solutions to their clients so that they don’t have to go through piles of data to find the required information and services.
Other than that, AI can help developers improve other aspects of the web app to offer better services and retain customers for a long time. For example, developers can understand different patterns and use a targeting approach to elevate the conversion rate.
However, with great power comes great responsibility. Developers have to understand the concepts of these technologies before enjoying their perks. So, deem about the web app development company before joining forces with it. Make sure they have the knowledge and power to let you step into the world of new opportunities.
