Social media has become an instrument not only for marketing goods and services but content as well. Writers and journalists use different platforms for promoting blog content, improving their image, and attracting visitors to the website. 

For sure, every social media has its peculiarities affecting blog promotion. In this regard, a blogger would ask themselves, “Where can I promote my blog?” or “How to advertise my blog?”. The answer lies within the digital marketing basics and specific tips that marketers utilize. 

Read on to know the best ways to promote your blog, attract your audience to the website, and improve traffic.

How to Introduce Your Blog on Social Media

Let’s start with the basics. The introduction of your blog audience should take a strategic approach, considering your goals, content, niche, and people’s preferences. Here are three critical steps that you should take into account:

  • Explore your audience. Just as digital marketers research the buyer persona, you need to study your target audience. Take your primary readers and do the polls, ask what their interests, hobbies, and needs are. Do social listening as well based on the trends and hashtags. When you have a vision of who your followers are, including demographic characteristics, you will be able to see how your blog can fit into their feed.
  • Pick the right channel. As soon as you know your audience, you can decide on the platform to get the best coverage. Remember that Instagram is great for entertainment and fashion blogs for millenials; Facebook is much more universal, allowing targeting older people, while LinkedIn is perfect for career development, business, and growth materials distribution. Also, Twitter is very popular among journalists and writers. At the same time, consider targeting functions of each platform (Facebook, Instagram, and LinkedIn have the best ones)
  • Define the content plan. Besides, it is crucial to be consistent and provide value to the audience. In this regard, having a content plan defined beforehand makes marketing your blog posts more thorough and structured. You may have a 5-3-2 approach to posting the content, where you would interest the audience, provide value and entertain the audience. To introduce the blog properly, you need to have a solid basis of posts and ideas that you can use to attract people to your website.

As a result, the introduction of posts requires you to do solid preparation before posting and interacting with your social media audience. You need to have a clear goal supported by the research on the future followers. It will allow you to select the right platform and reflect the customers’ needs with a thorough content plan.

Advanced Tips on How to Promote my Blog 

Yet, the fundamental steps will only give the basis to start your blog promotion. To be different from other blogs and show your real value, you will need to improve your image and visibility and prove your value.  The following tips will help you in promoting blog content of yours:

Work on the credibility of your page

Before all, when you try to attract a new audience, you should show that you are credible and worth the trust of your prospects. One of the ways to do so is by improving your page.

If you are a blogger on LinkedIn, you can provide your qualifications, experience, and skills to underline your expertise. On the other hand, the verification on Instagram, particularly a blue icon on your social media page, is likely to have a positive effect and provide more credibility to your account. 

Establish deeper connections

Another approach that will help you with blog promotion is the development of relations with the audience. You need to use social media to create a community for your blog. Thus, try to build long-term and deep connections with the readers. In this regard, answer their needs and requests, provide essential insights and talk about their issues. 

Besides, it is crucial to be authentic when you are sharing a blog post on social media promoting a blog of yours. In this regard, a good tactic is to design a unique hashtag that will reflect your style and personality. That way, people will see that you are different from others and have a word to say. In a world where there is too much hard and soft selling, authenticity will bring you more benefits than you think. 

Collaborate with opinion leaders 

Also, another approach to marketing your blog posts refers to influencer marketing. If you want to get more coverage, you need to collaborate with bloggers or content creators. Some will add to your blog promotion only if you pay them. Others can mention you if you just like your blog or if you have good relations with them. Thus, try to reach opinion leaders and show them your content. There are different approaches to it. 

The first technique is a targeted outreach. Find out how your content can be interesting to opinion leaders or their audience, then find their contacts and approach them with an offer. If you work with bloggers, you can write down their names and domains in a Google sheet and then try to extract their working emails via the Google Sheet email finder. Yet, it is essential not to be pushy and show your value first. 

At the same time, you may write them in the DM and ask them to comment on your post. Importantly, try to engage with them beforehand by commenting on their posts or using their information and tagging them. That way, they may remember you, and when you hit their inbox, you will be recognized.

Participate in discussion

Importantly, you should start discussions to engage with your audience and create a community that will support your blog promotion. How to do it? Answer the followers’ questions, ask the experts their opinions, and share your thoughts. Some people get visits to their pages with witty comments or funny responses. 

At the same time, you should participate in discussions within the groups. On Facebook and LinkedIn, you can find the ones that will suit your niche and share your thoughts there. After you get some likes or reactions, you can leave a comment with a link leading to your site. As a result, you can get more traffic. 

On Twitter, you have threads: search the experts or hashtags where the discussion is going on and apply the same approach. 

Use video and infographics

Also, the application of the video content today can be crucial. Why? With the development of reels and short videos, people have a lower attention span. Today, marketers have 2.7 seconds to interest the reader. 

Creating visually appealing photos and videos can help you get people’s attention. That’s why you may use informative infographics or clips with the facts, recommendations, insights or links, inviting people to check your posts. 

The best ways to promote your blog refer to the provision of great content. Thus, try to put it in the front and talk about numbers and critical features. Promoting blog content should be about answering the audience’s needs, including informational and technological ones.