Ah, advertising. A part of any business at all. It’s essential to so many things in your business, whether you’re a small start-up or a megacorporation.
Whether we like it or not, it’s a part of all of our lives. And so is Google.
If you’re a business owner, this is good news for you. Google is a prime location for an ad campaign. Most of us know this.
But if you’re not quite sure how it all works, or what to do once you’ve set up a campaign, you’re not alone. But you’re not far from all the information you need to run a successful Google ad campaign.
Sometimes we just need a little guidance.
The Power of Google
Let’s take a moment of silent appreciation for the power of Google. There have undoubtedly been times in your life where you have instructed someone to “Google it”. It’s ingrained itself in our daily speech.
Google is the first place we go when we need to find out information about something. Many of us use it at least once a day, usually more.
That’s a lot of time spent by a lot of people on one site.
Wouldn’t it make sense to have your company come up as one of the top searches as often as possible?
You’ve seen those “promoted” ads on the top of the search results whenever you’ve Googled something. You’ve seen the ads on the sidebar of nearly every website you use.
Why shouldn’t your company’s ad be one of those?
Setting it Up
Step one is, of course, setting up your Google ad campaign. There are a million different ways to go about this, so you want to have an advertising team ready to go.
You need to create a few different ads to reach as many possible customers as possible.
But setting it up is only a small part of a much larger picture.
Why Management is So Important
After putting in so much work setting up an ad, you want it to actually reach the people it needs to. This is where ad management comes in.
If you don’t actively monitor and adjust your Google ads, they may be unsuccessful. Google ad management requires regular and constant engagement to optimize and adjust the ads actively.
This means a lot of keyword targeting, regular revision, rebudgeting, reviewing, and refining. And yes, it is all necessary to keep your Google ad performing well for you.
The truth is, your competition is going to be putting in this work. If one of your competitors updates and optimizes their Google ad campaign more than you do, you know what that means?
It means they get the business that you should be getting. We don’t like that.
There’s More to It Than You Think
We’ve addressed a small portion of the advertising side of a Google ad campaign. Only a small portion.
You could write a novel on what all goes into a truly successful campaign. It requires a lot of work on the back end of things.
This takes hours of research, optimization techniques, and recalculating. Hours that you could (and should) be spending tending to the needs of your business itself.
Hire an Agency
If this sounds daunting, it’s probably because it is. There’s a science to running and maintaining a Google ad campaign. A science that the average Joe (or business owner) just doesn’t have the time to learn.
That’s where outsourcing comes in. Using a marketing company that provides Google ads management takes the hours of work out of the equation.
Hire a professional to take care of your Google ad campaign for you to streamline the process and get the best results.