The advent of the internet has fundamentally changed the way we purchase goods. According to recent statistics, 40% of the worldwide internet users have bought goods online at some point in what is now a trillion-dollar industry. For e-commerce businesses, there are many different ways that you can handle shipping your goods, as well as a myriad of strategies to encourage your consumers to make the final purchase.
Understanding All of Your Options
When you first start your business, you’ll likely be able to use a single courier to handle all of your orders. As your business starts to grow, though, you should look to adopt a multi-vendor approach to increase efficiency. Similarly, in order to maximise the space in your warehouse and lower costs, consider initiating a drop shipping scheme. This refers to the practice of sending a customer’s order to a manufacturer or wholesaler who then ships the product directly from their own premises.
If you feel you can provide value to customers overseas, you may be wondering how to handle international shipping. Not all couriers are able to offer this service, so you may have to partner with specific companies like TNT. Each country has their own rules and regulations regarding importing goods so, to ensure your customer doesn’t face any lengthy delays, include an accurate description of the contents, its value, and any relevant contact information to help expedite the process.
Encouraging Consumers to Spend
Once you have your shipping options put in place, you need to start thinking about how your decisions could affect consumer behavior. Recent studies have shown that consumers are more likely to shop online when shipping is free. This may be a largely psychological factor, though, as many businesses simply offset this cost by increasing the price of the item. Another strategy is setting a price threshold for free shipping, which may encourage spending.
Likewise, since your customers don’t have the option of trying your items before they purchase them like they normally would on the high-street, creating an easy-to-understand returns policy is crucial. You may worry that the extra time spent processing these returns could eat into your overall profits, but the long-term effects will make it worthwhile. By helping to foster trustworthy relationships with your customers, you can increase the chance of creating repeat customers and guaranteeing future sales.