Advertising, and media itself, would not exist without print media. In the beginning, all media was print. Before then, we all just communicated messages orally. When we learned how to print and distribute information, and when the printing press was able to standardise printed material, the world was forever changed.
It all began in China with the invention of paper by Ts’ai Lun in A.D. 105. Just 40 years later, Pi Sheng would invent the first moveable type. And, then, hundreds of years later, in 1276, printing finally came to Europe.
Another 200 hundred years would pass before Johannes Gutenburg would revolutionise printing with his famous printing press. Years would pass before refinements to the basic printing press were developed. And, it was Nicolas Jensen who gave up readable “Roman” typefaces which looked neater and were easier to read than Gutenburg’s original font.
But, the developments wouldn’t stop. You see, even with the invention of the press, you still could only print text – no images. That all changed in 1880 when halftone was introduced. Now, printing presses could be used to turn out pages with multiple shades, black and white, grey and everything in-between.
Lord Stanhope’s cast-iron version of the printing press also dramatically reduced manual labour costs as well as increased the size of paper that could be used in the press.
Of course, this motivated people to start publishing some of the first tabloids and gave birth to the modern “celebrity.” Tabloids, like the New York Daily News, and the New York Daily Mirror would routinely publish photo spreads of stars like Rudolph Valentino.
Art Nouveau, which began in 1890, was popularised by companies like Liberty & Co (Liberty of London). Joseph Pulitzer and William Randolph Hearst made names for themselves as journalists and advertisers.
By 1935, the printing press was showing its age, and there was a silent revolution brewing in the invention of the first electric typewriter.
Today, we have an almost unlimited number of print options, but this is thanks to companies like IBM, who spearheaded the computer revolution. Apple and Microsoft both contributed to computers as well, specifically in software development.
But, it was Steve Jobs, and his company Apple, that made great headway in refining fonts and typefaces for Apple computers.
Printers, which are modern-day versions of Gutenburg’s original press, have freed practically everyone from the restraints of large media companies.
And, the market is huge. Companies, like Stinky Ink sell replacement ink cartridges, companies like HP and Dell, Epson and Lexmark, sell the hardware.
Indeed, today, almost everyone who has a computer owns a printer. They’ve almost become throw-away hardware devices. And, it’s only getting better.
With the popularity of cloud computing growing, more and more companies are realising that they can reduce their reliance even on printers and printer manufacturers and “go paperless.”
The Internet is an almost unlimited resource of print, video, and image content, with publication costs so low, almost anyone alive today, regardless of their financial status, can become a printer – a “blogger.”
John Sollars is the owner of Stinkyink.com which he started in 2002 and has reigned over since, so he knows a thing or three about printing. Oh and he likes golf, maybe mention golf to him when you see him. Whenever he has the time, he likes to share his insights by posting on the web. You can find his articles on many small business and marketing websites and blogs. Keep up with John on Twitter.
Your Business Needs These 13 Digital Security Solutions – Here’s How To Get The Most Out Of Each
How would you characterize your organization’s digital security posture? If you’re not sure how to answer this question, or perhaps would prefer not to answer it at all, you’re not alone. Countless decision-makers, from uber-competent CTOs and CISOs to CEOs and COOs who couldn’t code…
Louisiana And Oklahoma Introduce Digital Identification To Prevent Fake ID Use
Digital ID in Louisiana Utilizing digital IDs has been a commonly broached topic for a while now. Although most states are only either deliberating their helpfulness or in the utmost initial stages, Louisiana has moved forward. The primary introduction of this technology was done back…
ScanGuard Review – Here is What You Should Know
Doesn’t it sound good and satisfying to have a goop-performing antivirus that is reliable enough? Yes, it is. For that reason, you need to be extra careful when you are in search of a good antivirus. Put all the necessary factors into consideration so that…
The Emerging Need for Social Media Security
By the time you’ve finished reading this sentence, nearly 700 passwords have been stolen from social media accounts across the world. Social media security breaches have the potential to cause up to $6 trillion in cybercrime damages by 2021, up from $3 billion in costs…
Which New Lorex Security Camera Is Right for Your Home?
Keeping your family and your possessions safe requires a proactive approach, and one way to protect what you care about is with a security camera system. Lorex Technology is well known for their security camera solutions, and their two newest products will change the way…
- 3D Printing
- App Dev
- Artificial Intelligence
- Arts and Entertainment
- Big Data
- Blockchain Tech
- Business Technology
- Car Technology
- Cloud Computing
- Cloud Storage
- Computer and Technology
- Conference Calling
- Coupons and Deals
- Cyber Security
- Dark Left 1
- Data Center
- Data Recovery
- Digital Arena
- Digital Marketing
- Edu Tech
- Email Marketing
- Google Glass
- Guides and Tutorials
- Health and Fitness
- Home Improvement
- Home Security
- Internet and Businesses Online
- Internet Marketing
- IT Careers
- Mobile Apps
- Mobile Security
- New Tech
- Online Shopping
- Project Management
- Reference and Education
- Reputation Management
- Sales & Marketing
- Shopping and Product reviews
- Small Business
- Social Media
- Tech Trends
- Technical Support
- Technology in Education
- Tips & Tricks
- Tips And Tricks
- Video Conferencing
- Virtual Reality
- Wearable Technology
- Web Design
- Web Development
- Web Hosting
Financial Experts Share 5 Secrets To Successful Cultural Change
Cultural change can come in many forms and be prompted by a variety of factors, whether internal or external to the organisation. More often than not, change is necessary to keep a business afloat and competitive in a difficult market. But this doesn’t mean everyone…
How To Create And Sell Tasteful Vacation Rental
Vacation rental websites are all the rage at the moment. You may or may not have noticed that the current state of the travel market has taken a massive swing over the last half a decade. The rise of holiday home rentals is one that…
Non-Negotiable Elements For Your Business IT Security Plan
In 2019, having a business IT security plan is more important than ever. An IT security plan is the first line of defense you have for protecting your business – and your clients – against cybercriminals. Cybercriminals include hackers, who frequently obtain personal information with…
Businesses Need To Be Proactive When It Comes To Cyber Security
For business of any size, making sure they are not only compliant with security regulations but continually improving and adjusting the measures they have in place is vital. Quite often the factor which determines how a business approaches cyber security is the mindset of the…
How To Become A Cyber Security Analyst
What is Cyber Security? Cyber security is the practice of protecting a system or network from digital attacks. These attacks are generally aimed to retrieve or destroy sensitive information and it is a serious threat to all the organizations. Who is A Cyber Security Analyst…