Marketing is a crucial aspect of every business’s success. The more you invest in the advertisement of your goods and services, the faster you’re likely to grow your consumer base. In fact, even the most established companies in the world still channel their resources toward capturing new customers.
Short messages service (SMS) marketing plays a vital role in gaining a broader reach of clients without being disruptive. Compared to emails, which only have a 20% open rate, 95% of SMS are read and replied to within just 3 minutes of being received. Unlike other promotional tools, SMS can reach a larger target audience, especially with all mobile phones being SMS enabled. With this type of marketing, you can quickly build trust and grow client relations without investing too much money.
Many successful businesses have been able to combine different technologies with the primary aim of boosting their overall results. For instance, adding your SMS contact list to a Power Dialer database makes it faster and easier for your agents to call potential clients and follow up if they’re interested in the company’s products and services.
One of the benefits of SMS marketing is being able to reach clients who don’t have access to other mobile marketing channels. However, for SMS marketing to work, you need to ensure you not only reach your intended audience but that prospects are also converted to customers. To boost your SMS marketing campaign’s conversion rate, here are a few tips to follow.
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Use branded URLs in promotions
Spam detection systems have significantly evolved to filter out malicious links that disguise as generic short links and then block them. As a result, when you use branded links with your domain, you won’t have to worry about the security of your links. Branded links will increase deliverability as your promotional messages won’t be marked as spam and get filtered out before being delivered to your target audience.
Every campaign benefits from metrics such as click-through rates or response rates, which will give you a chance to learn about your target audiences’ habits. And if you want to use these analytics in planning, you should consider implementing branded URLs.
Branded URLs also allow for the personalization of promotional messages, all thanks to dynamic linking. For instance, you can now reach your target audience in their specific language. You’ll have the option of editing the destination URL, especially if you accidentally send out the wrong link.
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Create easy and straightforward interactions
Depending on the messages’ intention and the type of interaction, you can create direct interaction for your end-users. For instance, if the purpose of your promotional messages is to inform, one-way SMS will do the job.
However, if you wish to personalize your interaction with your clients, using two-way SMS, where they can send messages back, is the right choice. The two-way messaging can be automated, which saves time and resources. Of course, using modern applications like ringless voicemail and SMS marketing software will go a long way in automating and enhancing your campaign.
Users don’t have time to go through complicated processes that require them to take action. Therefore, it’s important to ensure the process is straightforward and takes as little effort as possible. Once your customers engage with your business, it can boost your SMS conversion rate.
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Speak your audience’s language
Settling on a language that end users can interpret correctly is vital. Speaking your audience’s languages allows effective communication without losing the messages’ intent. By sending SMS to clients in their language, you’ll invite interaction with your customers.
In every campaign, you hope that clients can develop trust with the brand, and by using text messages in a customer’s language, you’ll encourage them to connect with the brand. Every business hopes to widen its customer base, and connecting with clients in the language they understand will ensure your products get exposure.
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Include promotions in your SMS messages
Promotion codes are fantastic marketing tools, which are primarily useful for clients who shop on their mobile devices. Now, you can target your customers with specific discount codes to convince them to make a purchase.
With SMS campaigns, you may re-engage your customers and get them to add to cart with the help of coupon codes. Such promotions will ensure you target the right end users and be confident in reaching out to a larger audience.
You can also ensure customer satisfaction by offering discount codes on special days, such as birthdays. Or you can provide small discounts to clients who have abandoned their cart by sending a text that will trigger them to complete an order.
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Customize your messages
To create a brilliant marketing message, you need to make sure that whatever information you include in your text can positively impact the client’s decision. Your customers will be more loyal and satisfied with personalized marketing, and this can positively impact your sales.
Customized text messages can boost conversion rates by a great margin through click-through rates. Every campaign can best connect with the target audience by speaking to them on their level. The connection with your audience will encourage them to convert, and you can personalize your messages by taking note of customer preference.
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Know the right time to send SMS
Knowing the perfect time to send an SMS marketing campaign will ensure the client receives and reads the message at the right time. One advantage of SMS is you can use it to send a promotional text on the day of the event itself, which guarantees that the client opens the message.
You can send multiple time-sensitive messages that will act as a reminder of what’s to come up. And to maximize the increase in conversion rates, you’ll need to send out three or more messages to perk your customers’ interest. However, don’t limit yourself to 160-character messages. Instead, get creative enough to encourage your clients to read more.
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Study your customers
Take the time to look at the purchasing trends among your customers to find ways of reaching them. Customer research will keep you ahead of your competition and prevent the promotion of products and services that are not of interest to your clients. By studying your audience, you’ll get a glimpse of the success of your campaign ads. Using alternating keywords will allow you to explore which one gets the most attention and how it can work well for your business.
Consistent ad follow-up may be an effective way of getting statistics that can expand your customer base. Studying your audience will allow you to offer excellent customer service that can strengthen your relationship with your consumers.
People tend to shop more based on the service they receive. With excellent customer service, you’ll develop great experiences for your clients, which will invite them to buy from your brand.
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Have an organized database
Every campaign needs a fantastic database that’s well organized and would boost your success when sending SMS. Your database ensures you reach your target audience and optimizes your results in the long run.
You can begin by creating a segmentation of your contacts, which allows the personalization of customer information. You can carry out effective campaigns when you know the user profiles to target and cut down on the campaign budget in the long run.
After segmentation, categorize your contacts according to variables, such as geographical area, which will boost personalization by using appropriate languages. An organized database will also entail lists containing different factors and detect clients interested in your products and services.
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Incorporate call-to-action phrases
Call-to-action (CTA) phrases are an excellent way of inviting responses from clients by appealing to them. Incorporating CTAs will help you get conversion by asking visitors to take action that’s beneficial for your business.
CTAs need to be compelling, persuasive, and creative enough to entice your target audience. Your brand will do well when you use creativity in your SMS CTAs, which can attract customer attention.
Bottom Line
Every digital marketing campaign aims to reach a larger audience. SMS marketing is designed to capture the attention of as many potential clients as possible. To enjoy better success, it’s imperative to use branded URLs in a promotional sense to boost your conversion rate. However, make sure to use links that won’t be flagged as malicious. You should also create direct interactions that will save clients’ time and build customer relations. And to get through to new audiences, consider speaking the language they can interpret correctly.
Consider including promotions that will convince your clients to make a purchase and re-engage with your brand. Most customers tend to be loyal to a brand that sends personalized messages according to their preference. Send your text messages at the right time—when clients are most likely to use their phones and receive the message. Studying your customers’ purchasing habits will give you the correct statistics that are vital for sending the right text messages.
And for every campaign to be successful, you need to ensure you have an organized database that will keep you organized and boost your success. You can also incorporate a call to action that will get a conversion with just a tap of a button.
