How do you get from where you are to the next level?
eCommerce has clearly revolutionized your business, but now you want to get the full benefits of eCommerce potential.
In my experience there are eight major ways you can boost your sales without adding hours and hours to your work day. So let me share my own personal strategies for boosting eCommerce sales.
1. Get Traffic to Your Site
Utilize other online channels such as email marketing, social media, and guest blogging (all further discussed below) to direct more traffic to your website and get more sales. Put links back to your site anywhere it would be relevant to your brand and likely to be seen by your target audience.
In order for your site to be more likely to be shared from consumer to consumer, ensure that your domain name is easy to pronounce and spell, and that it does not include numbers or hyphens. You do not want difficulty saying or spelling it to lead to it being shared or entered into a web browser incorrectly, and you do not want numbers or hyphens to be forgotten or put in the wrong place.
2. Team Up with Social Media
Those social platforms are essential to getting more sales on your eCommerce site.
If you’re not on social media, you need to get on board fast! If you’re only on one social media platform, it’s time to leave your comfort zone and start adding more.
For eCommerce—regardless of the products you sell—there are three main social media channels I want you to utilize. Each one is unique in its approach to marketing and in its ability to draw an audience. Here they are.
The most common of all, Facebook is an all rounder. Not only that, but it’s also got the most people on it. Facebook lets you mix up content, images, videos and all other forms of content. For eCommerce, you can post your weekly specials, your product images and your blogs.
Pinterest lets you focus on images rather than content. But don’t underestimate how powerful this medium is. Your product images should have the ability to entice buyers. So share those images, come up with great captions for each one and build a Pinterest community around your product selection.
I love using Twitter because it’s so diverse but so simple at the same time. You can post a one liner or you can post an image, a video or a link. Hashtags are also popular on Twitter, so there’s just so much you can do with this platform. It’s got a following that’s nearly as large as Facebook too, so don’t miss out on that market.
3. Connect with Affiliates and Influencers
How much do you know about your industry? Are you keeping up to date with how your niche is perceived online; as well as who all the big influencers are?
Follow the industry leaders. It’s the first step to becoming one yourself. But don’t stop at observing them. Make comments on their posts, take note of how they operate and learn how to leverage resources to grow your audience.
You should also contact some affiliates at some point so that you can guest blog for them. Create engaging content and be sure to add a link to your blog for SEO purposes.
4. Keep Adding Content
I know you have images all over your site, but that’s no substitute for great content.
Never neglect to add loads of rich content on your eCommerce website. Here’s why:
- Blogs will contain keywords that lead people from Google to your site.
- Product descriptions also help Google direct the right users to your website.
- When images have the correct captions and descriptions, they help users find you through image searching on Google.
Adding content on a regular basis also shows Google that you are actively engaging your customers. They’ll reward you for this by ranking you higher each week.
5. Put Work into Obtaining Reviews
Customer testimonials and product reviews will ultimately become your top sales tool.
Don’t wait around for these to fall into your lap. Go out and actively seek these reviews by asking your customers for feedback.
Have a system in place that sends an automatic questionnaire to customers who have made a purchase. Get a rating, a short comment and the ability for each client to share their experience with friends.
Take the best testimonials you receive and put them on your website. Clients will immediately perceive you as more credible when they see how happy your previous customers are.
6. Consider a Revamp
How old is your current eCommerce platform? New eCommerce sites are springing up all over the web—and a lot of them are superb!
If yours is still more suited to 2003 rather than 2017, it’s time for a revamp. Check out some great eCommerce building platforms and see if you can modernize your site with better features and a cleaner look. Most modern eCommerce sites also have a mobile application that pair with the online store.
7. Add More Convenience
It’s the little things that keep your customers coming back. Those small conveniences can make or break a sale. Is it time to add a few more widgets to your platform?
Features you can add to your platform include:
- Simple call to action buttons that make impulse buying easier—no matter where the user finds themselves.
- A convenient shopping cart that can be saved if the user decides to interrupt their buying process.
- A wishlist that is not only editable, but shareable too.
- A stock counter that lets buyers know when a product is out of stock. You can also allow them to order a product if it is out of stock.
8. Run a Contest
Are you excited? If you’re not, your customers won’t be either.
Excitement is noticed and generated by contests. It’s a way to get people talking about your products. It’s also a way to get engagement—especially if you’re offering a prize they really want.
Use Facebook or Pinterest to create a contest and share the heck out of it. Make sure you get as many people to participate as possible and always use a decisive call to action as the contest entry (such as liking your post or answering a question with a comment).
9. Start an Email Campaign
It continues to be the most proven, powerful way to perform online marketing. Email!
Email campaigns work very simply.
- You offer your audience something free in exchange for their email address.
- You email them on a consistent basis and provide them with valuable advice and sales info on your products.
- You then send them weekly call to action mails prompting them to buy.
- For those who do, you continually upsell your products.
Don’t neglect email or any of the other techniques listed here. If you want to improve your eCommerce sales, then these tips will help you do that within a very short period of time.