The success of an e-commerce website doesn’t depend on the quality of products, but how the site is designed and promoted. There are specific features that can help an e-commerce website be more accessible and user-friendly to customers and easier to manage from the perspective of business owners. But, how can you be certain your e-commerce website(s) is complete with all the latest key features that customers expect to see the second they arrive on your website? Lucky for you, we’ve created this short, but insightful article to make sure your business site has everything it needs to be successful.
Little details in the way your e-commerce is designed can have a bigger impact on your sales than you might think. Creating a call-to-action is one thing but crafting a call-to-action that converts visitors is a whole other ballgame. Without a compelling call-to-action, visitors might become unsure of what they are expected to do.
This one might seem obvious, but it is one of the most important features that need to be included on an e-commerce website. Buyers need to be able to communicate with a business in case there are issues or questions. Providing them with a means of contact isn’t just a great way of optimising your customer service but also ensures that you are meeting the needs of your customers.
Product Updates and News
Are you releasing a new product or updating an existing one? Maybe you have a best seller that you wish to push further? Customers are going to want to know about it. Drawing attention to these products is better than letting your visitors find them while they are navigating around your e-commerce website.
Reviews from customers can boost the appearance of a particular product, especially as opinions from unbiased sources are deemed more trustworthy. Reviews also help you to build on elements that your customers like about buying from your website. Even bad reviews can be beneficial for making sales as they prove that reviews are legitimate.
Product videos are continuing to gain popularity on e-commerce websites. Consumers prefer watching videos over looking at images and reading content, and e-commerce made that work in its favour. Video is a highly effective tool to establish a connection with online shoppers as it is easily understandable and perceived. Consequently, a higher engagement rate brought on by video content contributes to an increase in e-commerce sales.
Easy navigation plays a vital part of your e-commerce website’s overall design. Good navigation helps users find the products they are looking for with ease. On the flip side of this, poor navigation could frustrate them and cause them to leave your website without converting. The main idea of easy navigation is to present a clear path from your website’s landing page to the checkout stage.
Fast Loading Times
Over 50% of online shoppers will leave a website if it takes more than 3 seconds to load. It doesn’t matter if you have the most stunning looking website on the internet, if it loads slowly your conversion rate is going to suffer.
All e-commerce websites need a user-friendly search function in order for visitors to find the products they are looking for. The search function should be easily found and stay in the same place on each page. If your products are also categorised, it avoids confusion when a visitor is unsure what product categories a certain item belongs to.
Mobile devices account for almost 60% of e-commerce website visits, so ensuring that yours is mobile friendly is essential. Creating an e-commerce website that is easy to navigate on mobile devices will maximise your potential customer base.
How To Keep Your Personal Information Anonymous And Secure While Using A Web Browser
Browsing the web or checking Facebook a few times a day has recently become something natural as breathing and eating. People wake up, immediately reaching for their phones to be up to date. Is it already an addiction to the Internet? Of course, it depends…
How To Stay More Secure When Using Kubernetes
Kubernetes is an open-source system for automating deployment of new apps and software, and is becoming increasingly popular due to its utility in going back to previous versions. But while lots of developers are excited to take advantage of the benefits and convenience offered by…
If Online Privacy Is Dead, Is There Anything We Can Do?
The online world is both wonderful and frightening in equal measure. On the one hand, we have access to unlimited information and resources, but on the other, we have zero privacy. For most adults, the internet is a part of every aspect of their daily…
Reason To Choose Comodo SSL Certificate To Secure Your Website
It should be clear by now that for your website to survive in this modern era, hacker ridden internet era, it is important for all the information that go on it or through it to be encrypted. To have a website without SSL protection is…
6 Unexpected Security Concerns, and How to Prepare
As powerful as the Internet is right now, it’s impossible to even imagine where it will go over the next years and beyond. But, as fast as security protection continues to improve, hackers seem to improve even more quickly. Everything from new devices to apps…
- 3D Printing
- App Dev
- Artificial Intelligence
- Arts and Entertainment
- Big Data
- Blockchain Tech
- Business Technology
- Car Technology
- Cloud Computing
- Cloud Storage
- Computer and Technology
- Conference Calling
- Coupons and Deals
- Cyber Security
- Dark Left 1
- Data Center
- Data Recovery
- Digital Arena
- Digital Marketing
- Edu Tech
- Email Marketing
- Google Glass
- Guides and Tutorials
- Health and Fitness
- Home Appliance
- Home Improvement
- Home Security
- Internet and Businesses Online
- Internet Marketing
- IT Careers
- Mobile Apps
- Mobile Security
- New Tech
- Online Shopping
- Project Management
- Reference and Education
- Reputation Management
- Sales & Marketing
- Self Improvement
- Shopping and Product reviews
- Small Business
- Social Media
- Tech Trends
- Technical Support
- Technology in Education
- Tips & Tricks
- Tips And Tricks
- Video Conferencing
- Virtual Reality
- Wearable Technology
- Web Design
- Web Development
- Web Hosting
What Is An Advanced Threat?
When you are on the hunt for business cyber security solutions, you are almost certain to come across products in a category called advanced threat protection. These security tools are available both as software or managed services and differ in approaches to security; some might…
The Guy Who Ghosted You Is Back? Here’s How To Deal
Imagine this: You matched a cute guy on Tinder and started exchanging messages on the app. Then, he takes it to Telegram. You two start texting almost every day and even go out on a date. During the date, you two really hit it off;…
Online Security Tips You Might Not Know About
Technology is now playing a major role in our daily lives. From how we work to how we spend our leisure time; it is central to us all now. Of course, a tech advance that has transformed our lives the most is the internet. While…
Here’s How Proxies Can Aid Email Protection
Are you concerned about your email protection measures? If that is the case, then this is for you. It all began in November 2014 with leaked emails from Sony Movie Pictures. After this leakage of emails went viral all over the world, people, organizations and…
3 Ways to Prepare For Cyber Security Risks That Employees Must Know
In a world where everything is much easier to do via mobile, app, or device, technology is not going to slow down. We’re all guilty of potentially owning more than one device, whether that is our personal phones, work phones, tablets or fitness trackers. All…
Non-Negotiable Elements For Your Business IT Security Plan
In 2019, having a business IT security plan is more important than ever. An IT security plan is the first line of defense you have for protecting your business – and your clients – against cybercriminals. Cybercriminals include hackers, who frequently obtain personal information with…