To achieve better rankings, both on-page and off-page SEO plays an important role. Along with a good SEO-optimized piece of content having highly researched keywords, it is important to focus on backlinking at the same time. In the present time, links are considered to be super important for SEO purposes.

On the other hand, the most popular search engine, i.e., Google also considers backlinks as one of the best and the strongest factors in ranking today. So, it is important to know what Nofollow links are and why you need them to rank better.

A nofollow link, also known as a backlink, is a link that doesn’t pass any authority to a particular website it is being linked to. One of the best benefits of Nofollow links is that they have the ability to bring more traffic to the website.

However, with StudioHawk, a specialized SEO Agency in London, you can get on to the path of success. The team will work with you to ensure a tailored SEO strategy that impeccably aligns with your business needs. Moreover, you can also build your web site’s reputation by taking their services. On the whole, StudioHawk is a good SEO company that can help you get more and more visitors and traffic to your website and a company that you should not miss.

Apart from this, we have also shared below a few reasons which prove that you actually need to invest in building Nofollow links:-

  1. Nofollow links help Google trust and understand you.

Nofollow links pass on your website’s information to Google, which lies in your website’s anchor text link. Apart from this, these links also help Google to know about the content even on the other side of the link. It further builds good trust between you and Google and this makes a good reason for why you should invest in building Nofollow links to your website.

  1. Helps in building awareness.

Nofollow links can actually boost traffic to your website. These links play a pivotal role in creating awareness and letting people know about your brand, products, and services. So, brand awareness can be easily achieved with backlinks that are followed and seen by the audience.

  1. Nofollow links are better than having no links at all.

Links are a great way to connect with potential audiences. But, Nofollow links are even better and valuable if it takes you to from a reputed website having a massive audience. Along with having brand awareness, exposure, and traffic to your website; these Nofollow links help in expanding your network online and connecting with the audience.

  1. These backlinks are all-natural.

Always remember that it is only Google where everyone submits when they actually need to build a brand or launch an SEO campaign. Sometimes, it is seen that some people try to game with link building, where they only focus on creating dofollow backlinks that can be easily caught by Google in a negative way. So, always make sure that you use a mix of both Nofollow and Dofollow links to look honest and fair.

  1. The traffic it generates is still traffic.

Though getting traffic to your website is one of the important goals of search engine optimization, still it is equally fine to generate traffic without even helping your SEO. In this way, it is clear that Nofollow links are way much better than Dofollow links and can eventually help in improving the search engine rankings.

  1. Brand mentioning in a Nofollow link.

Whenever you mention your brand in a Nofollow link, it can actually help you. It helps in boosting your status as an authority. Moreover, by mentioning your brand in your Nofollow links, you can easily make your online presence more and stronger by way of encouraging searches.

  1. The links may help your brand receive media coverage.

Yet another reason to invest in building Nofollow links is that these links can also help your brand receive media coverage as well. It happens in rare circumstances when your piece of content gets viral on social media, and that too is because of these Nofollow backlinks.

  1. It encourages people to visit your site directly.

Last but not the least; Nofollow backlinks’ main job is all about making users click on it. These links further help you in encouraging people to visit your website directly.