The rise of the internet has contributed to the introduction of a cornucopia of new career avenues. Whether you want to become a professional writer or earn some pocket money, web content writing is a great place to get started. The best part is that you don’t need any special academic background or qualifications to become a web content writer. All you need are the willingness to learn new things and the agility to adapt to the fast-changing online world.
Nevertheless, writing content for the web isn’t the same as crafting an eye-opening story from your imagination. While it isn’t rocket science, you need to hone a specific skill set to become a web content writer. This is particularly crucial considering that there are more than 1.8 billion websites and 2.7 million blog posts on the internet. If your content doesn’t stand out from this crowd, it’ll likely never hit the right ears and fail to serve its purpose.
If you’re new to the world of web content writing, it can seem like a herculean task. That’s why we’ve curated a few tried-and-tested tips to help you kickstart things. Let’s take a look.
1. Know the Basics of Computers & Websites
First things first – you don’t have to be an experienced web developer or programmer to start writing website content. However, having a working knowledge of computers is essential. This is because, as a content writer, you’ll likely have to use various applications and tools such as:
- Google Docs
- Microsoft Word
- Hemingway Editor
If you’re writing blog posts, having practical experience of using WordPress will also come in handy. Moreover, you should have a basic idea of how websites work and how they’re built. Apart from helping you become a better content writer, diversifying your skill set will also open up new career opportunities for you.
Nevertheless, if you’re a computer science novice, there’s no need to break a sweat. The internet has made it possible for you to consult online tutors and get help with computer science and websites. You can also join an online crash course to get the hang of web design and programming.
2. Understand Your Audience
If you’re an aspiring writer, it’s only natural that you want to hit the keyboard as soon as you bag your first project. However, writing content for the web without understanding your audience is nothing short of shooting in the dark. If you want your content to attract and retain readers, you must know who you’re writing for. Identify various aspects of your target audience including their age group, profession, likes, dislikes, aspirations, struggles, etc.
3. Identify Your Target Keywords
Did you know that Google receives more than 40,000 search queries every second? If your content doesn’t show up in relevant Google search results, it’ll likely never see the light of the day. That’s why you need to find relevant and popular keywords in your niche using keyword research tools such as:
4. Write for Human Readers
When writing web content, it’s important to optimize your content for search engines. However, you should resist the temptation of solely writing for increased online visibility. Instead, you need to ensure that your content is easily readable and understandable to human readers. Don’t include irrelevant or unnatural phrases just because you want to target a particular keyword.
5. Use Crisp & Simple Language
Writing blog posts and website content isn’t the right channel to showcase your creativity and impressive vocabulary. Instead, you should use simple and common words and ensure that your content is factually correct. Supplement the information with relevant data, examples, and case studies. Also, use short and easy-to-read sentences.
6. Make it Scannable
The emergence of smartphones and social media platforms has resulted in a steep decline in our attention span. Consequently, your audience is always looking for quick and easy ways to access information. Break your content into short paragraphs and group related paragraphs under relevant subheadings to aid scannability. Also, include lists, images, infographics, and videos to make your content visually appealing.
7. Craft a Magnetic Introduction
Considering the huge amount of mediocre content floating around on the internet, it’s important to grab your audience’s attention at the onset. That’s why you need to write an eye-catching and interesting introduction that compels your readers to scroll further down. Keep it to-the-point but don’t hesitate to pique your readers’ curiosity.
8. Make it Actionable
“You need to download this e-book now!”
“This e-book needs to be downloaded now.”
Which of the two sentences are more appealing to you? Chances are it’s the first one. It conveys a sense of urgency and directly addresses the readers. Likewise, you can make your content more attractive and irresistible by using active voice.
Do you have any other useful tips for aspiring content writers? Share your views in the comments section below.