There are so many types of videos that you can utilize to help grow and expand your business. This is particularly important for companies who are looking to establish a strong online presence and for promoting their brand. 

Also, producing different types of content regularly allows you to cater to your different target audiences. To achieve the objective, you want to attain in your video marketing strategy, you must find the right mix of ideas and approaches that can work to widen your business reach. So, to enlighten you further, here are the recommended types of videos that you must use to fuel growth and broaden the horizons of your business or youc an simply hire a  video marketing agency to help your business with all this stuff as well.

  • Product Demos

Many businesses dismissed the idea of creating product demos or videos because of the amount of time, effort, and money required to pull it off. However, all those investments are going to be worth it, because a product video can significantly boost brand awareness and sales.  

Product videos enable you to showcase the benefits of a particular product. This is where you can demonstrate all its features and how each of those features can be useful for your viewers. 

By making an interesting story and showcasing your product in all angles, you have the opportunity to attract potential consumers and make a lasting impression on them. Bear in mind that consumers are more likely to remember information from watching videos rather than reading them. 

  • Explainer Videos

Other useful formats for businesses are explainer videos. They are particularly beneficial for companies that are offering complicated products or services. These videos typically give a more in-depth look at how a product can fix an issue or problem. 

With explainer videos, you can easily create an overview of each service or product you’re selling to people. These videos won’t require you to make a hard sell or pitch to viewers because they are more focused on outlining the pain points that your audience has. As such, it’s crucial that explainer videos should always be created with the buyer’s perspective in mind. 

What makes explainer videos special is that they don’t necessarily require your product or service to be available. This is especially true if you let a professional corporate video company create one for you. 

  • Promotional Videos

Unlike explainer videos, promotional videos entail that a sales pitch should be made or a call to action must be highlighted. Promotional videos are created to get viewers to buy your products or sign up for your services, newsletter, etc. The primary focus of this video format is to achieve the end goal, which is sales. 

In these videos, you’ll want to start by giving a brief but detailed overview of what you’re offering to pique your target audience’s interests. At the end of the video, be sure to include a ‘call to action’ to lure the viewers and prompt them to purchase or subscribe.  

  • Tutorial Or How-To Videos

Tutorials or how-to videos can increase sales by providing valuable information to viewers. They are often used to explain how specific products and services could work and the steps on how to use them. Creating a tutorial video to sell a product is an effective way to attract visitors and increase sales. It can be effective in generating traffic for a website and is also an excellent way to improve search engine optimization (SEO). 

When creating a tutorial video, make sure that you keep it short. The average viewer doesn’t spend more than seven minutes on one video. The goal is to provide the most comprehensive information about your product or service.

Whatever you decide to create, make sure that it speaks directly to your audience. Additionally, steer away from making a video that is too technical because it will not be watched by average and busy individuals.

  • Presentation Videos

The use of presentation videos for marketing can be beneficial in a variety of ways. Unlike a traditional PowerPoint presentation, a video will have a greater impact when it contains narration. They are also ideal if you plan to incorporate some statistics or numbers in the video. 

Using a presentation video can appeal to a wide variety of audiences. Whether the viewers are business professionals or homeschool students. These videos can be customized to meet each audience’s needs and can be easily tailored to connect with them emotionally. They’re also an excellent way to increase your exposure through your websites and social media platforms.

  • Testimonials

When someone is about to make a purchase online, they want to have reassurance. This is where a video testimonial comes in handy. These videos are more comprehensive than written reviews because they involve real-life customers that are so happy and satisfied with the product or service. They are willing to take the extra mile to promote and encourage viewers to experience your products and services by participating in these testimonial videos.  

More so, testimonials are quite powerful when it comes to marketing and growing your business. Having a product used in the real world and hearing positive experiences from a recent customer or client creates a strong influence on viewers. 

Furthermore, testimonial videos are a great source of online visibility for your business. Adding customer testimonials to your website will give your visitors an insight into what they’ll possibly experience while using your product or service.

  • Teaser Videos

Teaser videos are an effective way to increase revenue for your business. They are a popular way to promote new products and services. Whether your product or service is new or old, you can use teaser videos to generate interest.

Teaser videos can help you to generate more sales by creating excitement for your product or service. By showcasing the features of your product or service, people will start to become interested. As a result, they’ll want to learn more about the products and eventually make a purchase. This will lead to a higher conversion rate and more profit. 

Final Thoughts

The main advantage of a video is its ability to help you reach your target audience in a more creative and engaging way. It is more effective than any other form of media for marketing and business. It can be used to advertise products and services, especially for promotions. Keep this guide handy at all times while you navigate your way to this new form of marketing to expand your business reach.