Are you a health & wellness expert, blogger, or enthusiast? Do you deal in anything relating to physical, emotional, social, spiritual, and intellectual health?

If so, then you must know how important social media is to the success of your blog or business.

Social media is the tool that lets you build awareness for your cause – whether that is a non-profit seeking to help people with substance abuse or a fitness gym looking to enroll more students.

It is the platform that announces you to the world, helps you gain authority and respect, and ultimately brings more people to your cause.

To leverage social media, however, you need to get some things right. The first of which is content. 

The type of content you post is what determines whether social media will work for your health & wellness cause or not.

In this article, we want to show you seven types of content viewers like to see on any health & wellness social media page.

7 types of content viewers want to see on any health & wellness social media page


  • A detailed description of what the brand is about


First and foremost viewers want to see what your health & wellness business or platform is about. Health and wellness is quite vast and sometimes people confuse one aspect for the other. 

Once users come to your social media page, they want to see immediately what your brand is about. 

If your business falls under the mental health bracket, don’t just write in your bio “A mental health enthusiast”.

People want to know what aspect of mental health you deal in. Is it anxiety and depression, drug abuse, schizophrenia, bipolar disorder, or what have you?

Tell us!


  • Health & wellness gist they don’t already know 


Once a user figures what a particular health & wellness page is about, the next thing he starts hunting for is what the page has to offer him.

A good answer to this curiosity is a series of posts about stuff the person probably doesn’t know. This can come in the form of Did You Knows, facts, statistics, latest discoveries, motivational quotes, etc.

For example, let’s say you’re a substance abuse expert; you can share a mind-blowing mental health infographic that will leave a viewer astounded.

The idea here is to feed viewers what they probably didn’t know about their problem.


  • Inspirational content


When it comes to health & wellness, skepticism is never far from the hearts of people. Can this brand really do what they’re saying? Are people really enjoying success trying out these recommendations? Will my lifestyle improve after these habitual changes? 

To assuage these fears and worries, you need to post as many inspiring testimonial videos and photos as possible. If you’re a non-profit involved in helping special needs kids live a better life, you need to post video proofs of kids you’ve helped. If you’re a dietary business, prospective clients expect to find inspiring videos and photos of people your programs have helped.

If fitness instructor, viewers want to see the video and picture proof of people you’ve overseen their transformations.


  • Real-time reviews from people


What are people saying about the business or brand? Many a time, viewers expect to see real-time reports and testimonials from people who have benefitted from a cause before they can be persuaded into joining the cause.


  • Helpful health and wellness tips


Another thing viewers expect to find on your social media page is a series of helpful tips relating to your aspect of the industry.

For example, if you’re a weight loss expert, viewers expect to regularly find tons of weight loss tips and tricks on your page. 

Viewers love to find these sorts of tips on your page for two reasons:

  • To help them reach their health & wellness goals

And also

  • To put their minds at rest that you’re indeed a pro in the game.
  • Free health & wellness materials 


Health & wellness materials can come in the form of eBooks, tutorial guides, monetary package, coupons, etc.

From time to time, viewers expect to find these sorts of freebies on any health & wellness page because those are the things that help them reach their goals faster.


  • Info about local and global health and social opportunities 


It is expected of a health & wellness social media page to regularly make posts about new health & wellness opportunities that people probably don’t know about.

This can be free health insurance packages, social groups that help people suffering from certain conditions, health and social workers offering support groups, and so on.


Like they always say, content is king. If you want to get the most from your social media efforts, it’s imperative to give viewers exactly what they want to see.