Every business these days is willing to go online with a website that can be their internet home. You may be surprised to know that only 30% of small businesses in the United States don’t have a website dedicated to them.

This shows how important website development is. So, if you too are looking to get your own website made, this article will help you understand some of the most common risks associated with the process of web development and how you can avoid them: 

1. Too Much! 

Naturally, you have a lot to inform your leads about. So, you may want to make some 20 pages on your website and load them with a lot of content and images, right? 

Well, not the sharpest idea! A text or graphic-loaded website can end up irritating your customers off your webpage. Think of it like this, you click on a link, and all of a sudden you are bombarded with “Too Much”; it’s so much that you don’t know where to focus and where to not bother. You naturally leave that website, right? The same happens with your prospects. Moreover, a lot of heavy files and poor design can make your website slow, leading to a high bounce rate as is. This will also impact your retention, SEO, and churn. 

So, what do we do? Do we remove everything useful? Not at all. There are digital marketing agencies such as Uplers that know just what your website needs for your business to grow. Start with an expert today!

2. Too Little:

So, you do not want to boil a visitor’s head with too much information, we are sticking with the first point we made! However, there are various features you can use. Not knowing all the features and tools available may lead to a poor website. You may have a plan in your head on what you want your website to have. Perhaps, doing all that is possible too! You would again need some expert help to reach the maximum potential of your website. 

3. Scalability Limitations:

You could get a website made in less than an hour too, with just a single page, however, is your website scalable for when your business grows? That’s something you should leave a margin for right from the beginning. As your team, products, services, and leads grow, would you have a centralized place to keep them all well-maintained? Make arrangements for it right from the very beginning!

4. Portability Limitations: 

You may want to make some changes to your website’s address later. You may want to change your server or host, what happens in that case? Does all your data need manual import? Would you even lose some data? How long will that process last for? These are big questions, which can hurt your business in the future if not solved at the nascent stage of your website development. 

5. Does It Cater To All Devices?

You never know where your next lead comes from! Not in the sense of which social media channel have they discovered you from, but in the sense that your lead may use near about 10 different types of gadgets to check you out. They could be on a mobile or a tablet or a laptop. You want to make sure your design is such that it doesn’t irk them away. Thus, you should begin with responsive templates, which are tailor-made to justify different screens by default.

6. Does It Cater To All Browsers? 

Just like a website changes its looks based on which equipment has been used to view it, a website changes from one browser to another. You want to make sure that all browsers support a uniformity and the desired look for your website. Naturally, this requires a lot of testing and time. However, this is key to ensure any lead does not get repelled off your brand just because it didn’t load on their website. Google Chrome, Mozilla Firefox, Opera, Microsoft Internet Explorer, Safari, and UC Browser are some of the most used browsers today. You should be careful while ascertaining your website that it has a perfect synergy with all these browsers. 

7. Does It Cater To You? 

Yes, your website is about your vision and mission, but does it radiate the same? Ask yourself this before you finalize everything. You want to make sure that every bit of your website contributes to your company’s reputation. Thus, you need a website that conveys your brand image using your logo, tagline, body, and product display. You also want to ensure there are no glitches in payment gateway integrations, sign-ups, inquiry forms, and chatbots. All these elements significantly affect your retention, churn, and net revenue. 

We hope this article has been a helpful guide on how to go about web development.

Author Bio: Sheryl Jones
Sheryl is the Sr. Marketing Specialist at Uplers who has a great experience in designing well-defined user journeys across the digital marketing domain. She leverages her digital marketing expertise to help businesses draw significant ROIs.