7 Genius Ways To Leverage The Power Of Promotional Product Marketing
One of the most common mistakes by made small businesses is the decision to leave marketing plans until the last minute. While it may be tempting to put off your promotional strategy for 2017 until it’s knocking on the door with Christmas pudding and mistletoe, this is not the right way to maximise your resources. Efficient and successful marketing needs time, care, and room for flexibility.
Ideally, your marketing strategy for the year should be organic and fluid; it shouldn’t really have a distinct start and end point, because exposure is always necessary. One of the easiest ways to achieve this is with promotional products, because they can be utilised at any point throughout the year. They’re also affordable, practical, and actually offer potential clients and customers a solution to a problem, even if it’s just a new mug or calendar.
This guide to making the most out of promotional products will help you maximise the power of your branded accessories.
1. Target Your Customer
If you primarily sell to older people (baby boomers), a branded iPhone sock is not going to cut the mustard. Before you invest in anything, think carefully about what type of products are best suited to your demographic. While younger shoppers might appreciate a funky keychain, older people prefer practical items like mugs and calendars.
2. Give Them a Treat
If there’s one thing customers always love, it’s an unexpected freebie. Sending valued clients little surprises at certain times of the year will put a smile on their face and remind them that your company is the best in town. Your gifts don’t have to be pricey, but they should be useful; think branded coasters, mouse mats, or even an ice cream scoop.
3. Open Up the Doors
If you’re looking for a clever way to combine promotional products with a display of what you’re made of why you’re the best choice, think about holding an ‘open day’ or ‘open house.’ Organise some hands on events and stalls that are directly related to your products or services. Then, advertise it and invite people to come along. Make mugs, pens, and other branded accessories available to visitors.
4. Set Up a Loyalty Scheme
Even in this age of instant gratification, loyalty schemes are very popular. They’re used by everything from coffee shops to clothes stores, restaurants, and takeaways. You could set up your own and give loyal customers the chance to get their hands on increasingly valuable promotional items. So, you could start small with badges and pens and work your way up to a branded lunchbox or flask.
5. Make It Personal
The best way to make a customer feel valued is to acknowledge the things that they care most about. And, since it has become so natural and expected for companies to collect personal data on shoppers, you could at least use the information for something nice. Finding out if customers have pets or children is a great way to tailor your marketing efforts and offer them products that matter.
6. Plan for Longevity
The most valuable promotional products are the things that people keep around the house even if they don’t always intend to. For example, items like pens, mugs, and calendars are almost always retained for a long time, because their universally useful. Even if a customer doesn’t like your logo or design, he’ll likely hold on to it anyway. Then, every time that he uses your product, he’ll remember your name.
7. Use Your Head
Promotional products can be invaluable when it comes to boosting exposure, but don’t make the mistake of thinking that they’re a shortcut to success. Think carefully about what you plan to offer, which items represent the best investment, and how you’re going to get them to your customers. The majority of promotional items are freebies, so you’ll need to account for the extra cost or make them part of a loyalty scheme.
Thinking Ahead for a Successful Year
If you start planning your promotional strategy for 2017 now, you’ll be able to jump right in and hit the ground running. This is what customers want from the services that they choose; they want to feel like you’re ready to meet their needs no matter what time of the year it is. With promotional products, you can have a cost efficient marketing tool on hand at all times.
6 Unexpected Security Concerns, and How to Prepare
As powerful as the Internet is right now, it’s impossible to even imagine where it will go over the next years and beyond. But, as fast as security protection continues to improve, hackers seem to improve even more quickly. Everything from new devices to apps…
Your Business Needs These 13 Digital Security Solutions – Here’s How To Get The Most Out Of Each
How would you characterize your organization’s digital security posture? If you’re not sure how to answer this question, or perhaps would prefer not to answer it at all, you’re not alone. Countless decision-makers, from uber-competent CTOs and CISOs to CEOs and COOs who couldn’t code…
Louisiana And Oklahoma Introduce Digital Identification To Prevent Fake ID Use
Digital ID in Louisiana Utilizing digital IDs has been a commonly broached topic for a while now. Although most states are only either deliberating their helpfulness or in the utmost initial stages, Louisiana has moved forward. The primary introduction of this technology was done back…
ScanGuard Review – Here is What You Should Know
Doesn’t it sound good and satisfying to have a goop-performing antivirus that is reliable enough? Yes, it is. For that reason, you need to be extra careful when you are in search of a good antivirus. Put all the necessary factors into consideration so that…
The Emerging Need for Social Media Security
By the time you’ve finished reading this sentence, nearly 700 passwords have been stolen from social media accounts across the world. Social media security breaches have the potential to cause up to $6 trillion in cybercrime damages by 2021, up from $3 billion in costs…
- 3D Printing
- App Dev
- Artificial Intelligence
- Arts and Entertainment
- Big Data
- Blockchain Tech
- Business Technology
- Car Technology
- Cloud Computing
- Cloud Storage
- Computer and Technology
- Conference Calling
- Coupons and Deals
- Cyber Security
- Dark Left 1
- Data Center
- Data Recovery
- Digital Arena
- Digital Marketing
- Edu Tech
- Email Marketing
- Google Glass
- Guides and Tutorials
- Health and Fitness
- Home Improvement
- Home Security
- Internet and Businesses Online
- Internet Marketing
- IT Careers
- Mobile Apps
- Mobile Security
- New Tech
- Online Shopping
- Project Management
- Reference and Education
- Reputation Management
- Sales & Marketing
- Shopping and Product reviews
- Small Business
- Social Media
- Tech Trends
- Technical Support
- Technology in Education
- Tips & Tricks
- Tips And Tricks
- Video Conferencing
- Virtual Reality
- Wearable Technology
- Web Design
- Web Development
- Web Hosting
The Difference Between Apple iPhone 11 Pro and iPhone XS’s Camera and Night Mode.
If you are not used to iPhone 11 Pro, you might conclude it’s an iPhone XS. But when you inspect the two phones well, you will spot the difference. Apple has modified the photography software. This is so to give photos a more natural look….
The Evolution Of iGaming
You’ve probably already heard that iGaming has taken over the typical gaming techniques. What we started as Mario and counterstrike has now leaped to Gta5 and online casinos. This Evolution of iGaming was foreseeable, and it was understood that once more people know about digital…
3 Ways to Prepare For Cyber Security Risks That Employees Must Know
In a world where everything is much easier to do via mobile, app, or device, technology is not going to slow down. We’re all guilty of potentially owning more than one device, whether that is our personal phones, work phones, tablets or fitness trackers. All…
Non-Negotiable Elements For Your Business IT Security Plan
In 2019, having a business IT security plan is more important than ever. An IT security plan is the first line of defense you have for protecting your business – and your clients – against cybercriminals. Cybercriminals include hackers, who frequently obtain personal information with…
Businesses Need To Be Proactive When It Comes To Cyber Security
For business of any size, making sure they are not only compliant with security regulations but continually improving and adjusting the measures they have in place is vital. Quite often the factor which determines how a business approaches cyber security is the mindset of the…
How To Become A Cyber Security Analyst
What is Cyber Security? Cyber security is the practice of protecting a system or network from digital attacks. These attacks are generally aimed to retrieve or destroy sensitive information and it is a serious threat to all the organizations. Who is A Cyber Security Analyst…