Regardless of whether or not you believe your company has anything to do with the digital market or technological trends, you should be looking for ways to integrate digital trends into your business.

Not only does it keep your business fresh in the eyes of the public, but technology and digital trends will undoubtedly make your life easier as a business owner.

Here are 7 digital trends your business should tap into for 2021.

Alternative Pay Compatibility

Physical debit cards and credit cards are a relic of the past. There is no need to fumble around for physical, plastic cards when the technology is available right at our fingertips via our cell phones. 

This is especially poignant now, in the time of the coronavirus, because we want as little contact with eachother’s germs as possible!

So you should set up your business to accommodate alternate, digital payment methods. PayPal, ApplePay, and GooglePay are all really popular models of alternative payment technologies that are worth a look. You never know how much business you’ve been losing until you start advertising that you accept more payment types and find out!

Cloud-Based VoIP

With remote work becoming a reality it seems like EVERY business will eventually have to contend with, there is no shortage of tools available to make the transition seamless.

But there are so many emerging technologies that claim to revolutionize the way business will be conducted. It can be hard to discern which are the real deal and which are worth ignoring.

In the coming months, we will see a drastic transition to digital offices, wherein more coworkers perform their duties from home. Without a physical office, you need a solution for receiving phone calls and messages. Voice Over Internet Protocol (or VoIP) IS that solution.

VoIP is basically a phone that makes calls over the internet. It is as simple as that. The technology has existed for some time and has been perfected just in time with the remote work revolution due to COVID-19.

If your employees all have a solid internet connection, coworkers can conduct business with the same phone number even as they are miles apart.

News API

First things first: what in the world is a news api? APIs are application programming interfaces. They are a part of the server that processes requests and responses to and from the server. News APIs are designed to scour information and gather relevant metadata from across the internet.

There are plenty of reasons a business would benefit from using a news API. News APIs offer value to businesses for marketing research. You can also use them to monitor your brand and reputation across the web, or to improve future analysis using the data collected.

Password Managers

Password managers are helpful for high stakes business operations that require a LOT of different programs with a LOT of different passwords. When you have more than just a couple of employees using the same password, mistakes can happen, or security can easily be breached.

Fortunately, password managers keep passwords secure and even streamline the logging in process.

Password managers encrypt passwords and insert them into password fields without the human on the other side of the monitor having to type it in. This is a great feature to have across company devices. It keeps managers in control of company information and who has access to it.

Smart Device Compatibility

Smart homes are the future of consumer technology. Even businesses only tangential to the technology sector can benefit from an increased presence on smart home devices and platforms.

Even if just for an organic advertising opportunity, you might want to consider developing an app that can be used in tandem with an up and coming smart home device.

Wearable Tech and Smart Fitness

Just like “smart homes” are becoming the next big thing, wearable technology is also having a moment. This sector tends to revolve around helping people meet their fitness goals. Wearable technology typically monitors health metrics such as blood pressure, heart rate, oxygen levels, amongst others.

All in all, people are going to be more inclined to use products and services which link seamlessly with their other devices. People want their technology to “talk” to one another now more than ever.

Cloud Computing

Cloud computing is a HUGE topic, but all you need to know cloud computing is more than a passing fad. It’s here to stay, and it will define the future of computers.

So it’s better to get on board now than to find yourself unexpectedly left in the dust later! Cloud computing is the storing of data and applications in a “cloud” based server network that isn’t dependent on a physical location.