YouTube is the biggest video network with over 2 billion users. If you want your videos to get more views, this is one of the networks you need to be active on.
So, to help you get the most out of YouTube, I have shared my top video marketing tips below…
#1 Create Videos Around 2 Minutes Long:
People think that longer is better when it comes to YouTube as you can upload videos that are over 12 hours long. But that’s not what works. Nowadays people are busy and they face a lot of distractions not just on YouTube, but on other networks such as Instagram, Facebook, LinkedIn, Twitter, Pinterest, and so many other social networks.
The average person has 7 social media accounts on different networks. This is why if you want more people to watch your entire video without skipping, you should create short videos that are less than 2 minutes long.
So, use a free video editing software to help you shorten your video or hire a professional editor to do it for you.
#2 Optimize For Search:
YouTube isn’t just a social network. It is also a search engine. A lot of people come to the network to search for videos they like. So, do a lot of research to figure out what people search for on YouTube and then create it for them.
There are SEO tools that have been made just for YouTube. You might want to check them out. And then add the keywords to your title, description, and tags.
You might also want to optimize your videos for Google search as YouTube videos rank well there. For this, you can use a regular SEO tool to find keywords.
#3 Create Visuals For Channel And Videos:
To get the most out of YouTube you need to create a lot of visuals. Visuals can be used to spruce up your channel and to promote your videos. Some of the visuals you need to create are…
The banner appears right at the top of your YouTube channel. It is a great place to promote your channel and get subscribers. You can also use it to promote your videos and drive up views. Some channels actually use it to promote their products.
The watermark appears when the video starts playing and when people scroll over it the subscribe button appears and they just need to click to subscribe. It’s a very effective technique to get more subscribers.
Thumbnail images can be used to attract attention to your videos and drive up views. So, you should make sure you add a thumbnail image to each video.
End Card Image:
End cards are a great way to convert viewers to subscribers, traffic, and more views. So, make sure you create attractive end card images and make the most out of them.
YouTube lets you post updates that your followers can see. You can also share stories. So, make sure you create visuals for them.
Creating these visuals is easy as you can use tools such as background removers and photo editors to create images in minutes.
#4 Work With Influencers:
Building a YouTube channel from scratch takes a lot of time. One way to get quick results is by working with influencers. Influencers can help you promote your videos and generate both sales and subscribers.
So, get yourself a good influencer marketing tool and find influencers to work with. The channels you work with need to drive high levels of engagement and be relevant to your brand.
#5 Run YouTube live videos:
People love watching live videos. They can have the same effect as live webinars. So, make sure you combine your pre-recorded YouTube marketing methods with live videos to reach more people.
#6 Use ads:
Another rapid marketing method for reaching more people is YouTube ads. You can use YouTube ads just like you use GDN ads.
These are the 6 top YouTube video marketing tips you should implement today. They will help you generate views, subscribers, traffic, and sales.