If you want your new website to rank well on search engines such as Google and Bing, read on for our easy-to-follow SEO tips and tricks.
1) Choose a UK-based web host
In 2010, Google announced that site speed was to become a ranking factor. Simply put, the faster your website loads, the more likely you are to rank highly in search engines for terms that are relevant to your business, and the more organic traffic you’ll enjoy as a result. Make sure you choose a UK-based web host, such as PAC Web Hosting, so that your website is delivered as quickly as possible to both search engine crawlers and your UK customers.
2) Install Yoast
If you’re running your website on WordPress, then install Yoast, a free-to-use SEO plugin that allows you to edit your meta descriptions and title tags for individual blog posts and pages. By creating keyword-rich content and using Yoast’s optimisation features, you’ll be able to improve your chances of ranking well, with no SEO knowledge required.
3) Blog regularly
You may think that blogging is a waste of time, but a strong content marketing strategy is essential for ranking well on search engines. If you can create rich, valuable content that users will enjoy, you’ll be able to rank for major terms and enjoy organic traffic as a result. If you run a bakery, for example, you could write a recipe about a Cherry Bakewell; whenever somebody searches for a Cherry Bakewell recipe, they’ll be directed to your website.
4) Research your keywords
Finding the right keywords for your business is important – without them, your SEO strategy could lose focus. Although a local florist may want to rank for ‘flowers’, they’re more likely to do well by using a term such as ‘florist in London’, so be specific with your keywords and use tools such as Moz, Ahrefs and Google Keyword Planner to find the right terms.
5) Add more text to your pages
When it comes to designing a new website, you may be tempted to use lots of images and graphics and strip back on the text. For SEO purposes, however, more text can be beneficial, so make sure that all of your pages have plenty of keyword-rich content that can be used to help you rank. On your homepage, for example, you could give an overview of the products and services you offer, while on your about us page, you can go into more detail about the location of your premises and the history of your brand. The more content, the better!
6) Choose a mobile-friendly template
Ever since Google announced plans to index web pages using a mobile-first robot, webmasters have been scrambling to ensure that all of their websites are mobile-friendly. Instead of spending hundreds of pounds optimising your content for mobile phones and tablets, choose a responsive, mobile-friendly WordPress theme that will scale according to the device your website is being accessed from. Doing so will allow you to enjoy a slight ranking boost from Google, and deliver content in an appropriate and accessible manner.