If you’re looking for ways to market your construction business, knowing where to start can be challenging. This is especially true if you don’t have a marketing background or experience with the industry.
With so many contractors vying for the same pool of clients, it’s crucial that you stand out from the crowd. Your marketing plan should be well thought-out and include several different tactics tailored to your business and target audience.
You don’t want to just throw money at an ineffective campaign. While you can always hire a marketing agency for construction companies, it’s good to first educate yourself on what marketing tactics are best for your business.
Keep reading to discover six effective marketing strategies for your construction business:
Personalized Email Marketing
Personalized email marketing is a great way to keep your customers engaged and up-to-date with the latest news. Personalizing messages for each recipient helps you stand out from competitors and allows you to connect on a more personal level with your clients.
You can use personalized emails to promote new products or services or just let them know what’s going on in the office by sharing photos of recent events or new hires.
Social media ads
Social media ads are a great way to reach new customers and promote your business, and they’re also easy to use. You can target specific demographics with social media ads, and you can even choose the interests of your target audience.
By using these strategies, you’ll be able to increase brand awareness and attract potential customers who are interested in what you have to offer.
Referral program
If you have a business, you’re familiar with the importance of word-of-mouth marketing. Referral programs are one way to encourage your customers and clients to share their positive experiences with others. Your existing customers are already familiar with your brand and services, so they’re much more likely to recommend them than someone who is unfamiliar with your company.
If this sounds like something that could work for you, here’s how to get started:
Start by creating a referral program specific to construction. You can customize it based on the type of job being done (exterior vs interior) or even include specific details about what products were used in each project. If a customer wants something simple like adding shutters onto their home, they’re more likely to refer someone if they know that person is also interested in home improvement projects.
You’ll also want a strong call to action at the bottom of each email. Ask if there was anything else that could’ve been improved upon during the project. And then offer them an incentive for referring new clients!
Targeted local search marketing
Local search marketing is a great way to reach local customers. The reason? People searching for services and products in their immediate area are most likely ready to buy, which means you can get them on the phone or in your office faster.
Local search marketing can be targeted to specific regions, cities, and towns or even certain demographics like age group, income level, and gender.
For example, suppose you’re a plumbing company that only serves residential properties within five miles of downtown Seattle (where your office is located). In that case, you might want to target people who live within those five miles with advertising campaigns that appear when they do online searches for “plumber” or similar keywords on Google Maps (Google’s local search platform).
Giveaways and contests
Giveaways and contests are an effective way to build brand awareness. They can also attract new customers, increase social media engagement, and build a community around your brand.
Giveaways are one of the best ways to get people talking about your business. Give away something that your audience will value, and it will have more impact than any ad campaign ever could!
When considering what kind of giveaway you’d like to do, think about what’s important for you: maybe it would be useful for them in their home or job site? Maybe it should be something fun or funny (that still has some practical value). Or maybe it should help them get through a tough day at work?
Whatever direction you decide, make sure that the giveaway aligns with who your audience is and what they want from their contractor by asking questions during the research phase, such as “Why did I choose this contractor?” or “What makes this company different from others?
Client testimonials
Client testimonials are a great way to build trust with potential clients. Let’s face it; there are a lot of construction companies out there, so you want your business to stand out from the crowd. A client testimonial is a great way to do just that.
It’s also important for potential clients to see what their peers are saying about your company and services. If someone else has already had an experience with you, then they’ll feel more confident in hiring you for their project as well!
Once again, ensure that everyone who works at your company gets involved by writing reviews or sharing them on social media. Don’t worry if they’re not professional writers—the most important thing is that they give honest feedback. This will help establish credibility and authority in the eyes of future customers like no other method can!
The Takeaway
We hope this article has given you some insights into how you can improve your marketing efforts as a construction business. Remember that it all comes down to being patient, persistent, and consistent with your marketing efforts. Don’t be afraid to experiment and try new things—you never know what might work!
