A website is a primary tool for online businesses. The success or failure of a website depends on the web design principles, which have been followed therein. The design should be aimed at attracting visitor traffic. Once your website is ready and starts attracting visitors, the next step is to engage them and convert them to customers. A good conversion rate is required to boost your sales. If you are able to achieve that, you can say that your online strategy has been a success. Some principles that you can apply to your website for increasing conversion ratio are discussed below:
1. Make It Attractive
A website should be appealing to look at. It should display your brand and related information in a clean manner. It should talk about your products, their features, have informative articles and more, but without making it look cluttered. This is the first step to conversion. An unattractive website will prompt the visitors to leave quickly.
The content on your website should be easy to read and understand. Keep the language simple and avoid fancy jargon.
2. Create Trust
A good looking website will be useless if it is not able to inculcate a sense of trust in them. This is how you can make that happen:
- Make it easy for customers to reach you by providing authentic contact details
- Do not include false information on your website
- Let your services and content speak about your expertise
- Keep the look professional and suitable for your field
- Upload good quality content on a regular basis
- Invest in a good website designer, so hire a good web design company India is the best choice.
3. Keep It Easy to Navigate
While designing navigation, think of your target segment. If they are not comfortable navigating around your website, they will give up and leave without giving a second thought to your business. This goes against the web design principles.
Use suitable titles for the headings and subheadings. Use drop-down menus for sub-categories and classify them under the relevant headings.
4. Design a Sensitive CTA Button
The CTA or Call to Action button is used to request users to respond to the various actions suggested by the buttons. Let the buttons say exactly what the consumer should do. Falsely navigating traffic will put off your potential customers. A few of the best examples for CTAs include “Subscribe”, “Sign up”, “Add to Cart” and “Share”.
Do not include too many CTAs on one page as they might conflict with each other. Keep them relevant to the page and give clear instructions. Try not to confuse your customer.
5. Ensure Smooth and Easy Conversion
You should aim to get customers from all walks of life without any restriction on age and gender. To accomplish this, you need to keep the steps to conversion simple and easy. Keep assistance ready for inexperienced users. If they feel comfortable with your website, they will not just get converted but will also give you repeat business
Go ahead and set a target for your website. If you follow the web design principles, you will have the conversion rates steadily moving up. Keep a check on its performance with the help of web analytics. Get the setup done by an SEO India expert for good results.