Speculation about the death of print has been overhyped. There is no denying that the capabilities of web design have advanced rapidly in recent years, but printed flyers, posters and business cards provide something that web technology has yet to replicate.
Print design may provide certain advantages over web design, but that’s not to say one is more important than the other. In reality, both a print and web presence is required to remain competitive and promote your brand image with maximum impact. The point is; don’t make any plans to eliminate print from your branding any time soon.
1. Unique Shapes
Regardless of how much creative skill you have, web designers are restricted to a rectangular-shaped canvas when designing for a rectangular-shaped screen. On the other hand, print designs can be cut into any shape imaginable, providing far more in terms of flexibility and originality. A unique shape sparks curiosity and helps your message to stand out.
2. Texture and Feel
Print designs are made to be touched, and the way your material feels will have strong implications on how it is perceived by your audience. Creating a more engaging sensory experience can help to create stronger connections.
There are numerous options for giving your print material an edge in this regard. Embossing and soft-touch printing are two such methods often used in business card design. The texture and thickness of the stock alone can leave a positive impression.
3. Special Touches
Printing with special materials allows your design to interact with light in a way that is not possible on a screen. Techniques such as spot UV coating gives certain elements a glossy effect, making their appearance respond to lighting. Stamping cards with gold and silver foil is a method of creating shiny, reflective designs that grab people’s attention at a glance.
4. Complete Accessibility
Web content is becoming more accessible by the day with the proliferation of mobile technology. Nonetheless, you still require a computer, tablet, smartphone, or other internet-enabled device to access it. This means that your audience must be using one of these devices to receive your message. Print, on the other hand, is accessible to all.
Printed materials can be engaged with, picked up and read, at any time and place, allowing potential customers to be reached in any given situation.
5. Visual Consistency
One of the problems with web design is the inconsistency of designs across different devices. The way a website appears can depend on the user’s screen, browser, and other technology used, causing appearances you may not anticipate.
This is not a concern with printed media. As a designer, you have complete control over the finished product with more visual consistency.
This article was written by Kumo Ink, a creative agency specializing in design and printing in Edinburgh.
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