5 Ways Online Businesses Can Increase Customer Engagement
The internet has given entrepreneurs and business owners possibilities that didn’t previously exist. Whether you’re selling consulting services, software, or golf balls, you can scale with efficiency, reach millions of people, and build a global brand all from the comfort of your home office. But there are also some tradeoffs associated with running an online business (compared to a physical business). In particular, you have to deal with the challenge of customer engagement.
How to Increase Engagement in an Online Biz
Customer engagement – often defined as the depth of the relationship a customer has with a brand – is a topic that’s supremely important to small business owners across all industries. Some would argue that online businesses are in a better position to engage customers in meaningful ways, while others would say the exact opposite. (After all, it’s harder to build a relationship when there’s no face-to-face interaction.) But whatever the case may be, there’s always room for improvement.
Here are some specific tips for increasing customer engagement in an online business:
- Fully Leverage Social Media
Social media is the best tool in your engagement toolkit. No other channel gives you an opportunity to interact with your customers in such an organic and meaningful way. The key is to treat it like the two-way street that it is.
Brands often mess up by using social media as a platform for pushing out content, when it’s actually just as important for gathering information and listening to customers. Consider asking questions, requesting participation, and sharing content that’s thought-provoking and inquisitive.
- Produce Video Content
No content medium is as effective at engaging people as video. It’s visual, in-your-face, and captivating. But it’s not enough to simply create video content. You need to create magnetic video content that hooks your audience from the start.
According to research gathered by Facebook, 45 percent of people who watch the first three seconds of a video will keep watching for a minimum of 30 seconds. In other words, you need to get the introduction right. This isn’t an Oscar-worth masterpiece where you can spend the first two minutes reeling people in. Start with a bang and then backtrack (if necessary) to tell the complete story.
- Go Live
Underneath the heading of “video,” there’s a subcategory known as “live video.” While it took a few years to get going, live video streaming is now a best practice for brands using social media and you should be using it, too!
The beauty of live video is that you can interact with customers in a manner that’s very similar to in-person, face-to-face contact. It lets you ask questions, answer questions, gather opinions, and build rapport.
While live video is typically used to reach larger audiences of dozens, hundreds, or thousands of people, it can also be used as a tool for building more intimate relationships with individual customers. This is most common in consulting businesses or service industries, though it can also be leveraged in help desk or troubleshooting situations.
- Host In-Person Events
Who says you have to stay online? While your primary business may be run via the internet, you may have an opportunity to host the occasional in-person event.
Hosting in-person events allows you to fast-track relationships with customers and cultivate rapport in localized markets. The key is to be mobile and flexible.
Buy a canopy tent that you can easily set up and take down. Also keep basic marketing materials on hand at all times. Then when you see an opportunity to attend an event – like a market, business fair, or fundraiser – you’re ready and able to spring into action.
- Develop Loyalty Programs
“Customers who are loyal to your brand are also the most valuable to your business,” HubSpot mentions. “In fact, studies show that customers who have an emotional connection to your brand tend to have a lifetime value that’s four times higher than your average customer. These customers spend more with your business, and therefore, should be rewarded for it.”
Don’t develop a loyalty program simply because other brands are doing it. Wait until you have the opportunity to create a program that’s on-brand and compelling enough to bring people in. By patiently waiting to launch the right loyalty program, you’re more likely to get the results you’re looking for.
Get to Know Your Customers
If you aren’t already gathering powerful insights on who your customers are and what sort of online behaviors they exhibit, now’s the time to enhance your approach to data and analytics. For online businesses, this is the single best way to get to know your audience. Using the information you gather, you can better hone and optimize your approach to customer engagement.
Your Business Needs These 13 Digital Security Solutions – Here’s How To Get The Most Out Of Each
How would you characterize your organization’s digital security posture? If you’re not sure how to answer this question, or perhaps would prefer not to answer it at all, you’re not alone. Countless decision-makers, from uber-competent CTOs and CISOs to CEOs and COOs who couldn’t code…
Louisiana And Oklahoma Introduce Digital Identification To Prevent Fake ID Use
Digital ID in Louisiana Utilizing digital IDs has been a commonly broached topic for a while now. Although most states are only either deliberating their helpfulness or in the utmost initial stages, Louisiana has moved forward. The primary introduction of this technology was done back…
ScanGuard Review – Here is What You Should Know
Doesn’t it sound good and satisfying to have a goop-performing antivirus that is reliable enough? Yes, it is. For that reason, you need to be extra careful when you are in search of a good antivirus. Put all the necessary factors into consideration so that…
The Emerging Need for Social Media Security
By the time you’ve finished reading this sentence, nearly 700 passwords have been stolen from social media accounts across the world. Social media security breaches have the potential to cause up to $6 trillion in cybercrime damages by 2021, up from $3 billion in costs…
Which New Lorex Security Camera Is Right for Your Home?
Keeping your family and your possessions safe requires a proactive approach, and one way to protect what you care about is with a security camera system. Lorex Technology is well known for their security camera solutions, and their two newest products will change the way…
- 3D Printing
- App Dev
- Artificial Intelligence
- Arts and Entertainment
- Big Data
- Blockchain Tech
- Business Technology
- Car Technology
- Cloud Computing
- Cloud Storage
- Computer and Technology
- Conference Calling
- Coupons and Deals
- Cyber Security
- Dark Left 1
- Data Center
- Data Recovery
- Digital Arena
- Digital Marketing
- Edu Tech
- Email Marketing
- Google Glass
- Guides and Tutorials
- Health and Fitness
- Home Improvement
- Home Security
- Internet and Businesses Online
- Internet Marketing
- IT Careers
- Mobile Apps
- Mobile Security
- New Tech
- Online Shopping
- Project Management
- Reference and Education
- Reputation Management
- Sales & Marketing
- Shopping and Product reviews
- Small Business
- Social Media
- Tech Trends
- Technical Support
- Technology in Education
- Tips & Tricks
- Tips And Tricks
- Video Conferencing
- Virtual Reality
- Wearable Technology
- Web Design
- Web Development
- Web Hosting
Mathieu Chantelois, VP At The Canada Media Fund, Discusses Leadership Communications, Proudest Accomplishments
Mathieu Chantelois is something of a Renaissance man. At various points in his career, he’s worked as a magazine editor, a professor, a television presenter, a highly regarded journalist, and as a communications and marketing executive. Chantelois’ engagement in various social causes led him to…
Why You Should Start Playing CS: GO Right Now
Counter-Strike: Global Offensive – a game that’s been around for so many years that almost anyone and their grandma have heard about it. Despite going on for quite a while, the popularity has barely diminished. On the contrary, it had a boost thanks to the…
How To Become A Cyber Security Analyst
What is Cyber Security? Cyber security is the practice of protecting a system or network from digital attacks. These attacks are generally aimed to retrieve or destroy sensitive information and it is a serious threat to all the organizations. Who is A Cyber Security Analyst…
Internet Security Tips For The Modern Age
The internet is no longer new. It’s been in most peoples homes for twenty years or more now, and we’ve all come to accept it as part and parcel of modern life. When it first began, it was something that we only had on our…
How to Immediately Improve Your Online Security
While the internet might seem paradisiacal, danger lurks in the obscurity of it. Apart from outsourcing your IT needs to specialists like IT support companies in London, there are immediate measures you can take to ensure your online world is as secure as the home…
Everything You Need To Know About Cybersecurity In 2019
With long workdays and jam-packed weekends, it’s a godsend that we can do most of our shopping, social interaction, and many other day-to-day tasks from the convenience of our computers and mobile devices. The internet has been making our lives so much easier for the…