Everyone would like to think their website is incredible. Only, with complex user needs not to mention ever-changing web design trends, there’s no guarantee that’s really the case. If your visitors can’t access your site, or if it doesn’t give them everything they need, don’t bank on them staying around.
Rather than getting complacent with your website design, it’s always better to recognise when improvements are needed. Here are 5 signs you need a web designer stat to tell you more.
The Design Is Bad
Stating the obvious, bad web design won’t do your site any favours. If you are trying to run a business from your website, it’s even more disastrous if it looks terrible. After all, first impressions are paramount. Clip art and comic sans just won’t cut it if you’re trying to look professional. Plus, outdated websites are also more likely to be vulnerable to cyber attacks too.
It might even be the case that you don’t know the design is bad. That’s because web design is about far much more than colours or fonts alone. Factoring in user experience is key because unless visitors can access everything they need with ease, they’ll head elsewhere. So, don’t take any chances if your website design isn’t up to scratch.
Low Visitor Count
It can take time to establish your website so that the visitor numbers become healthy. That being said, there is a lot that needs to happen within the design to promote people to visit and share your website. It doesn’t all come down to social media either, as the actual product (your website) has to be worth sharing in the first place.
There could be many reasons why you have a low visitor count, which includes poor SEO implementation. If your pages aren’t set up correctly or if the content isn’t fresh, it’s impossible to climb up the page ranks. Therefore, a fresh approach is needed in the form of brand new website design. That way, you can make sure the format is best set up for success with your SEO and other marketing strategies.
You’re Not A Web Designer
Most people aren’t qualified in web design. On the one hand, there’s nothing wrong with that, especially if you are happy picking a pre-built template on WordPress. But can you honestly say that what you have best reflects the needs of your business? Especially if you don’t know the importance of each element that’s on your website?
There’s also so much that can go wrong with websites too. They can be slow to load, have glitches or decide they aren’t even going to work at all! It’s impossible to do it all alone, especially when you aren’t qualified in web design. That’s why if you are unsure, it’s best to leave it to the experts.
Poor Conversion Rate
If you run a business, then your website should work in tandem to promote what it is that you do. For example, you have an online store or supply information on how people can contact you. All of this leads to conversions, which should be sky high if your website is doing its job correctly.
There are all manner of reasons why you might have a poor conversion rate. Though, if your visitors can’t access or navigate your website properly, this could be the culprit. All of your pages and functions need to be displayed logically. There should be an emphasis on shopping with you, with plenty of options to facilitate this. If not, your conversions simply won’t materialise.
You Know You Can Do Better
Sometimes you just know that what you have isn’t fit for your needs. It could be that you want to create an eCommerce store from your existing site. Or that you know your website isn’t as user friendly as needs to be.
If you’re not happy with your website then now is the time to take action. From the design, colours, layouts, pages to the functions it has. Don’t settle for a design you’re not happy with, especially if it’s not delivering results. The longer you leave it, the more visitors you’ll lose in the process.
To Sum Up
Admitting your website isn’t up to scratch isn’t easy, but is necessary for you to be able to make improvements. If your website is reaching its potential, then you can expect higher visitor numbers not to mention higher conversions as a result.
By consulting a web designer to get the ball rolling, you can ensure this will be the case. As experts in their field, they are best placed to create an up to date solution that truly fits your needs.