Blogs continue to be one of the top sources of organic site traffic for websites. If you are running a business website and are still thinking of starting your blog, then you should create it at the earliest.
Blogging works for every business, whether local or global. The content you post on your blog helps to educate, nurture, and convert your prospects.
Here are the steps needed to blog the right way to reap all the benefits. the right way to reap all the benefits.
All you need is a laptop, a fast internet connection, and a cup of coffee to get started.
Let’s discuss the top five reasons why your business needs a blog in 2020 and ahead:
1- Become an Expert In Your Niche
Blogging helps you to become an expert in your niche. People love to follow the advice of influencers. If you blog consistently on a particular niche, offering people sound advice that clears their doubts, then they will start recognizing your blog.
Gradually, you will emerge as an expert in your niche. Now, imagine, you have traffic and followers for your business leading to a consistent flow of genuine business leads. It’s no wonder; people always come to experts for their advice.
Blogging gives you a chance to become an expert that ultimately helps you to take your business to the next level.
2- Boost Your Social Media Presence
Social media is something that no business can ignore. Blogging helps to improve the social media presence of your brand.
When you add new blog posts on your blog regularly, then you can share them with your followers across your social media followers.
New content every alternate day or every week, keeps the followers engaged. Higher engagement leads to more followers and better flow of leads.
Moreover, social media is a powerful way to boost your SEO. Apart from creating brand awareness, you can build and nurture relationships with customers and other brands.
3- Acquire Rankings On Featured Snippets
Voice search is already taking the world by storm. Voice SEO will take over text SEO in the coming years. One of the best ways to improve the presence of your website for voice search is by getting your content ranked as a featured snippet.
Featured snippets are short answers that are returned by Google for specific search queries to help the searcher get an answer quickly. Not all sites qualify for the featured snippets. Google uses a special algorithm to identify which snippets from a webpage qualifies to be displayed as featured snippets.
When people conduct searches via voice search, Google Assistant reads out the answer from the search snippet. Hence, if your website is ranked as a featured snippet, then answers from your site will be read out by the Google Assistant or even Siri.
Blogging lets you create relevant content that matches the search intent of your audience. Hence, you maximize your chances for ranking for featured snippets that improve your voice SEO strategy.
4- Increase The Flow Of Leads
Your blog is a lead generation powerhouse.
You can easily use several techniques in your blogging like choosing a CTA, adding a hello bar, increasing your email subscriber list, making visitors click on ads, and add time-delay popups.
For example, Mercato uses a large email subscribe button in their blog to increase the flow of email subscribers.
Leveraging a method like this will help you convert your existing traffic into leads.
Generating high-quality leads remains a top priority for businesses, and blogging is one of the easiest ways to do it cost-effectively.
5- Reach Your Customers At Every Stage Of The Buyer Journey
A buyer journey comprises three essential stages – the awareness stage, the consideration stage, and the decision stage. Blogging helps you to reach prospective buyers at every step of the customer journey.
Successful blogging starts with good keyword research. As a first step, you identify keywords to reach customers during every micro-moment at all the stages. Blog lets you create content in a variety of formats like videos, text, infographics, PDFs, comparison charts, how-to styled content pieces, detailed guides, etc.
A business that is seen online gets the most customers. Blogging is one of the best ways to get your business noticed online.
Consistency is the key to blogging. You should not just start a blog but make every effort to publish blog posts regularly. An ideal frequency is weekly. Make sure you publish high-quality, user-centric, and comprehensive content pieces on evergreen topics to get the maximum benefits. Don’t wait to start a blog because we are already entering 2021. Blogging is one of the easiest ways to defeat your competitors and win more customers. Happy blogging!