5 Proven Ways To Prevent Your B2B Content Marketing Efforts From Going Waste In 2018
Content marketing, while costing 62% less than any other form of marketing, is capable of generating 3x more leads for the B2B sector. This is making B2B marketers across the world place high bets on content marketing, an inexpensive yet effective marketing form to snatch lucrative outputs. In fact, CMI 2018 reports stated that 91% of the B2B marketers used content marketing and allocated more than 26% of their total marketing budget on it. However, the bitter reality is that out of this 91% only 20% B2B marketers agreed to have successfully used content marketing while the efforts of the remaining 80% have gone in vain!
Taking the worries of content marketers further is the research by Gleanster and Kapost. This research throws light on the $958 million that is wasted annually on ineffective and inefficient content marketing, thus, making ineffective content marketing a very expensive problem.
Both these researches unanimously point to the high wastage of content marketing efforts of the B2B marketers. In order to prevent these efforts from going waste, B2B marketers are continuously searching for the ways to safeguard their efforts.This blog discusses the 5 proven ways to prevent your B2B content marketing efforts from going waste in 2018. So, without wasting any more time, let’s start discussing the ways that are proven to safeguard the efforts in 2018.
If You Didn’t Document It, You Didn’t Do It
The latest Content Marketing Institute report revealed that only 37% marketers document their content marketing plans. This leaves the marketers with content that is not streamlined towards a specific goal. An undocumented content marketing plan is nowhere less than an unachieved content marketing plan.
An easy route to content documentation goes through content KPI definition, target audience identification, mapping of buyer’s journey, highlighting of content curation strategy, and drafting of clear content distribution strategy. Indeed, documenting content marketing plans properly is crucial to prevent your content marketing efforts from going waste.
More Is Not Always Better, But Better Is Always The Best
Sale cycle, a global remarketing company, incorporated the strategy of ‘more is better’ in its content marketing. They quantified all their efforts and decided to post more content for a year. While the graph for content output increased, the graph for the clicks and shares dropped steeply.
In content, more is not always better. It is the quality of the content that is capable of winning the hearts of the B2B buyers. These buyers filter out the content based on its importance and relevance to the industry. Focus on creating high-quality, relevant posts even if you create less content. Understand audience and create content accordingly to build credibility and prevent your content marketing efforts from going waste.
“Technology Must Be Like Oxygen: Ubiquitous, Necessary And Invisible.”
With advancement in technology, content creation and distribution is witnessing a drastic change in B2B content marketing. The advancing technology has forced marketers to rethink the way content is created, distributed and consumed. A lot of tools and software are simplifying creation of high-quality content and content distribution, scaling, analysis and management as well. Be it mobile responsiveness, artificial intelligence, machine learning, augmented reality/virtual reality, marketing automation software etc., there are countless technologies that are creating magic in b2b content marketing. Technologically-driven tools like content management systems and analytics tools can also prevent the content marketing efforts from going waste.
Content Marketing Is Less Technical, It Is More Psychological
For many B2B marketers, tapping into audiences’ interest is often insignificant. They are more focused on implementing content marketing strategies to yield instant results. But to keep the content marketing game strong, it is indispensable to pay attention to the social and psychological side of the B2B audience.
Sometimes, it can be tricky to understand the anatomy of a B2B buyer. They are psychologically driven towards factual data, statistics, and information that gives practical advice related to the B2B industry. It is important to study the psychology of the B2B buyer before going to the technical aspects of content marketing to prevent your B2B content marketing efforts from going waste.
Let The CTA Catch The Leads With Its Creatively Catchy Design
There is an unsaid fear of hampering the user engagement among marketers that prevents them from including effective Call-To-Actions in their content. However, not including CTAs in the content posted only encourages the passivity of the business reader. To push the B2B buyer further into the sales funnel, it is crucial to design creatively catchy CTAs.
Offer some bait with the CTAs to catch the leads. Whether you are asking email-id for subscription, encouraging conversation in the comment section, social media share, in-line CTA or standalone anchor text CTAs, it should be creatively designed to grasp the fancy of the buyers. This would encourage more clicks and prevent your B2B content marketing efforts from going to waste.
Every B2B marketer is planning to invest more resources and efforts in content marketing in 2018, thus, making it crucial to know some proven ways to safeguard these efforts from going to waste. The 5 ways discussed above can be incorporated in the content marketing strategy to yield advantages of internet B2B marketing for fruitful results in 2018.
Author Bio: Ankit Gupta works in ExportersIndia.com which is India’s largest B2B platform for solving all the business needs of people. Owing to the passion for his profession, Ankit is always on the lookout for gaining more insights on effective content marketing. His write-ups reflect the knowledge and experience gained through the years. You can read more of his informative posts by following him on his Google+, and Twitter Handles.
Your Business Needs These 13 Digital Security Solutions – Here’s How To Get The Most Out Of Each
How would you characterize your organization’s digital security posture? If you’re not sure how to answer this question, or perhaps would prefer not to answer it at all, you’re not alone. Countless decision-makers, from uber-competent CTOs and CISOs to CEOs and COOs who couldn’t code…
Louisiana And Oklahoma Introduce Digital Identification To Prevent Fake ID Use
Digital ID in Louisiana Utilizing digital IDs has been a commonly broached topic for a while now. Although most states are only either deliberating their helpfulness or in the utmost initial stages, Louisiana has moved forward. The primary introduction of this technology was done back…
ScanGuard Review – Here is What You Should Know
Doesn’t it sound good and satisfying to have a goop-performing antivirus that is reliable enough? Yes, it is. For that reason, you need to be extra careful when you are in search of a good antivirus. Put all the necessary factors into consideration so that…
The Emerging Need for Social Media Security
By the time you’ve finished reading this sentence, nearly 700 passwords have been stolen from social media accounts across the world. Social media security breaches have the potential to cause up to $6 trillion in cybercrime damages by 2021, up from $3 billion in costs…
Which New Lorex Security Camera Is Right for Your Home?
Keeping your family and your possessions safe requires a proactive approach, and one way to protect what you care about is with a security camera system. Lorex Technology is well known for their security camera solutions, and their two newest products will change the way…
- 3D Printing
- App Dev
- Artificial Intelligence
- Arts and Entertainment
- Big Data
- Blockchain Tech
- Business Technology
- Car Technology
- Cloud Computing
- Cloud Storage
- Computer and Technology
- Conference Calling
- Coupons and Deals
- Cyber Security
- Dark Left 1
- Data Center
- Data Recovery
- Digital Arena
- Digital Marketing
- Edu Tech
- Email Marketing
- Google Glass
- Guides and Tutorials
- Health and Fitness
- Home Improvement
- Home Security
- Internet and Businesses Online
- Internet Marketing
- IT Careers
- Mobile Apps
- Mobile Security
- New Tech
- Online Shopping
- Project Management
- Reference and Education
- Reputation Management
- Sales & Marketing
- Shopping and Product reviews
- Small Business
- Social Media
- Tech Trends
- Technical Support
- Technology in Education
- Tips & Tricks
- Tips And Tricks
- Video Conferencing
- Virtual Reality
- Wearable Technology
- Web Design
- Web Development
- Web Hosting
GoPro Studio SUBSTITUTE — Try VideoProc to easily edit GoPro 4K videos
It’s a downright understatement to say that GoPro has changed the way we capture video content. If you’d to handle equipment big enough to fill a room for capturing quality content back in the old days, you can do the same using a simple-enough carriage…
Customer Credit: Great For Them But A Headache For You
In most B2B industries, trade credit is common practice. Customers come in expecting a certain amount of credit extended to them along with a healthy number of days before an invoice must be paid. Trying to buck that trend can mean missing out on growth….
Non-Negotiable Elements For Your Business IT Security Plan
In 2019, having a business IT security plan is more important than ever. An IT security plan is the first line of defense you have for protecting your business – and your clients – against cybercriminals. Cybercriminals include hackers, who frequently obtain personal information with…
Businesses Need To Be Proactive When It Comes To Cyber Security
For business of any size, making sure they are not only compliant with security regulations but continually improving and adjusting the measures they have in place is vital. Quite often the factor which determines how a business approaches cyber security is the mindset of the…
How To Become A Cyber Security Analyst
What is Cyber Security? Cyber security is the practice of protecting a system or network from digital attacks. These attacks are generally aimed to retrieve or destroy sensitive information and it is a serious threat to all the organizations. Who is A Cyber Security Analyst…