5 Powerful And Innovative Ways You Can Improve Your Next Live Event
Live events are no longer what they once were. In an age where most people have either seen a world-class event on YouTube or attended one in person, you have to be on the cutting edge. This means improving your use of technology and leveraging unique strategies that excite people on all levels. Let’s take a look at some suggestions for delivering exceptional value in this environment:
Prioritize Long-Term Engagement
Gone are the days when you could run boring speakers up on stage and have them stumble through boring PowerPoint presentations. In today’s event space, you need engagement.
According to Micepad, a leading event app and event registration software, “Audience engagement is not something you do as a one-off. It is an energy on its own: one you need to cultivate before the event starts, keep while the event is running, and maintain when the event is over.”
Make sure you’re taking a long-term view of engagement and focusing on ways to interact with your audience before, during, and after the event. This is the only way to get maximum value.
Gamification is the act of taking the competitive nature and structure of gaming and applying it to things that are traditionally in another realm. It works on the principle of rewards and generally provides some sort of incentive for completing a particular task. It’s also highly interactive, which encourages engagement during otherwise boring, hands-off tasks.
One option is to reward attendees for their engagement by implementing a points system with a leaderboard.
“You can award points to the attendees for attending sessions, visiting particular stalls in an expo, engaging in the networking platform and being active in the event community,” event marketer Himani Sheth suggests. You can track this easily using event analytics. Maintain a board with each attendee’s score. This could be displayed on your event website or an event app.”
Improve Audio-Visual Performance
The look and sound of your event will directly influence how people feel about the event. In particular, you can manipulate emotions through the strategic use of compelling audio and visual performance. Here are some helpful suggestions.
Leverage AR and VR
Augmented reality (AR) and virtual reality (VR) have been around for a couple of years now, but the average consumer has still yet to interact with these technologies on a meaningful level. By introducing these innovations into your live events, you can make a “wow” statement and plant mental signposts in the ground for attendees to fondly look back on.
Hire Influencers as Marketers And Speakers
Social media influencers have risen to prominence over the last few years – and they have the power to help brands on multiple levels.
“Social Media Influencers are seen as authentic and have a sizeable and loyal network of people who engage with them – usually on channels such as Facebook, Twitter and Instagram,” The Crowd Group explains. “Consumers trust recommendations from a third party more often than a brand itself, therefore when an influencer recommends a product it seems more trustworthy than traditional advertising. Because of their loyal audience, an influencer has the ability to drive traffic to the brand’s website and increase its social media exposure.”
But influencers can do a lot more than drive website traffic – they can also help with live event marketing. By finding and leveraging influencers who have the same/similar target audience as your own, you can generate increased awareness and encourage people to register for your event. If these influencers also happen to be talented keynote speakers, you may hire them to give a presentation at your event. Doing so will increase registrations even more.
Get People Talking
Getting people to register for an event is no longer the biggest challenge or most important aspect of event marketing. In the age of the internet, you have to deliver exceptional value.
A subpar live event will attract scathing reviews, water down your brand image, and hurt future event marketing endeavors. A positive event, on the other hand, emblazons your brand and creates new opportunities for growth and lead generation.
The best piece of advice is to get people talking about your event. This means you need to do something unique, engaging, or proprietary. Keep this in mind as you plan your event and craft your messaging.