Many people these days quit their regular jobs because they have enough of having someone above them telling them what to do, and want to become their own boss. Some of them end up forming a startup, which should not come as a shock with so many business tools available online, such as 


But what tools exactly do you need to build your startup? Well, if you want to find out, you just have to keep reading. 


CRM System 

CRM, or Customer Relationship Management if you prefer, is a technology that helps you in managing your company’s interactions and relationships with customers and potential customers. A CMR system helps the companies to stay connected to the customers. A well-built CRM system that grows with you might be one of your most significant assets in the future. 

When choosing a CRM tool, you need to think about two things. The first one is if the tool will give you a 360-degree view. It should be possible for all the employees using the tool so the changes in it, as soon as they were made. For example, if a person working from a computer added a contact, a person who uses the mobile app should be able to see it immediately. 

Another thing is that the tool you choose should be able to link your CRM solution to other platforms, as often the data can be useful somewhere else, for example, in marketing. If your tool can do that, you can avoid the need to retype all the data into other systems. Small businesses often use this. 


Social Media Automation

Let’s be honest – today, in order to be successful, you need to be on social media. After all, they play a significant role in sales, as thanks to them you can interact with your customers, and get to know their preferences, needs, and opinions.

The best choice for social media automation would be a tool that will make it possible to plan and monitor social media strategy on all of your platforms – such as Facebook, Instagram or LinkedIn – and where you can schedule all your content at once. 


Another thing that social media automation tools should be able to do for you is to analyze real-time data, and give you metrics about people’s engagement level, reach, or impressions. Some tools will also provide a choice to schedule when the reports are to be sent to your inbox. 

Business Process Management

When you are a leader of the startup, you might find yourself spending hours doing repetitive tasks that can be easily automated with a good Business Process Management tool. The basic idea behind a BPM tool is to optimize business processes – without it, they can become very chaotic. 

What tool you will choose depends on several factors. The first one is the cost – the prices of it will vary depending on what it can do. Some on-site tools might require you to purchase, for example, expensive licenses, but the average cost for a BPM tool is around $50-100 per month per user. 

The next thing is usability – the easier the interface to use, the faster it can be implemented into your company. Some BPM tools can be implemented with almost no training. The third thing you need to consider is integration – after all, it’s the BPM that brings all of your business software together into your operational workflow. If you choose that cannot communicate with other systems, you might need to put a lot of data manually, which defeats the purpose of getting one. 


Content Management System

To put it simply, content management helps the users in creating, editing and modifying content digitally. It provides a system that is needed to administratively take care of the updates, install themes and plugins. 


While choosing a content management system, firstly you need to know what is it that you want from it – knowing what you want to achieve with your website is one of the things that determine what system you’ll choose. Your existing software and technology should complement the CMS. Another thing is that you need to know how much you are able to spend on it. Last but not least, you need to think about the opportunities that you might encounter as you will grow. 


Marketing Analytics

Marketing Analytics tool helps in managing and measuring marketing performance. It helps the marketing teams to prove their worth and improve their efforts. There are six things that you need to look at when you’re choosing a marketing analytics tool. It should:

  • not have a limit of the data that you can process and import
  • allow you to harmonize data from all the sources that you collect it from
  • let you make custom dashboards with the data that you need to solve a particular problem
  • have a trial or a test run
  • be used with any other software or platform environments
  • offer templates for most common tasks



The tools listed below are just a few of those that you might need to build your startup. Many of them are free. Some are better than others. Which ones you will choose is only your decision. For now, all is left to say is Good Luck.